In a business climate where corporate leadership is often under the ethics microscope, leaders are increasingly challenged to find ways to deepen trust, foster collaboration, and build customer loyalty. This program will help participants gain a clearer understanding of ethics, show how ethics is a key ingredient in business and personal success, and will provide practical ideas to help tackle difficult decisions.

Topics that will be covered include:

• How to identify the “ethics gap”.


• Five virtues that will enhance an ethical and productive workplace.


• Five key business challenges and how to overcome them.


• Four components to consider in making the best decision.

This presentation combines timely and useful material with humorous stories for an experience that is informative, practical in application, and entertaining in delivery.

In his landmark presentation, Frank Bucaro, CSP, CPAE, one of corporate America's most in-demand speakers, shows your organization how to succeed ethically when others bend the rules. Drawing upon a lucrative business career, hard data and captivating tales of companies that do it right, Frank Bucaro takes audiences on a fascinating journey of discovery and introspection. Armed with real-world scenarios, Frank demonstrates real strategies for combating the blurred lines between right and wrong, good and bad, and wise and foolish.

Good Company is the company you want to be around, the company that succeeds and the company that is strong - to the core! Frank Bucaro is on a crusade to help organizations across America and around the world be that "Good Company."

The facts don't lie: You can do well by doing good!

Problems and consequences attributed to poor ethical decisions can arise when ethical behavior is not defined, understood or demonstrated.

Emphasizing the value of ethics will help to foster an environment where:

• ethical behavior is valued.


• ethical behavior is considered the norm.


• ethical decisions help to contribute to long-term success

This program features easy-to-understand definitions of ethics, guildelines for tackling difficult decisions, practical examples and a generous amount of humor; the result is an upbeat look at a key factor in long-term success.

This keynote offers insights and tools to help participants:

• Harness doubt to sharpen decision making skills.

• Leverage the ‘idea’ of failure to grow stronger and smarter.

• Engage others and obtain buy-in (and why this is important)!

• Understand the price to pay and how this can increase productivity.

• Enhance credibility and explore its profound affect on an organization’s brand.

This is the first time in U.S. history that four generations are in the workplace at the same time. Along with this business reality come new workplace challenges. Each generation is defined as follows:
• Traditionalists—born before 1945
• Baby Boomers- born between 1946-1964
• Generation Xers- born between 1965 – 1980
• Millennials/Generation Yers-born between 1981-1999

Each generation has distinct attitudes, behaviors, expectations, habits and values due to the unique cultural influences of their generation. Research has found that age differences in the workplace constitute some of the greatest diversity due to different generational backgrounds. The variety of cultural experiences, and differing views of the world, can create new challenges for employers.
Rather than attempting to bridge a “generation gap” it may be more effective to focus on “aligning generations.” Understanding the differences, especially as related to behaviors that may (or may not) be perceived as ethics related, will help align all the generations in the workplace to a common goal.

This program will highlight generational differences, similarities and challenges while exploring the collective impact on the organization. In this thought provoking program, Frank will offer examples, humorous stories and strategies to help with alignment of goals regarding integrity and ethics in your workplace!

The presentation will cover:
• An overview of the cultural influences of each generation.
• Identifying potential areas of conflict, strengths and weaknesses.
• Are there generational gray areas when it comes to ethics or is everyone playing by the same rules?
• What is to be gained from a greater generational sensitivity?
• Tools to help align all generations toward a common goal.