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Don Yaeger | New York Times Best-Selling Author and Speaker

Don Yaeger

New York Times Best-Selling Author and Speaker

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Fee Range
$35,000
Travels From
Tallahasee, FL, US

Don Yaeger
Biography

As a Hall of Fame keynote speaker, business leadership coach, a thirteen-time New York Times Best-selling author, host of the top-rated Corporate Competitor Podcast, Publisher of Forbes Books, National Geographic’s “Storyteller in Residence,” and longtime Associate Editor for Sports Illustrated, Don Yaeger has fashioned a career as one of America's most provocative thought leaders. 

As a speaker, he has worked with audiences as diverse as Fortune 500 companies and cancer survivor groups, where he shares his personal story. He is primarily sought to discuss lessons on achieving greatness, learned from first-hand experiences with some of the greatest sports and business legends in the world. Additionally, Don has been retained by companies and organizations to coach their leaders on building a culture of greatness by looking at Great Teams in sports and discerning the business lessons we can learn from them. 

Throughout his writing career, Don has developed a reputation as a world-class storyteller and has been invited as a guest to every major talk show - from Oprah to Nightline, from CNN to Good Morning America. Few journalists can lay claim to as exciting and colorful a career as Don Yaeger. 

In three decades of reporting, the breadth of his assignments has been astounding. He has traveled the world in pursuit of stories as diverse as: 
• Walking into Afghanistan with the Mujahadeen in 1988 as they fought the Soviets 
• Going into Baghdad in 2003 with the victorious Iraqi soccer team as the battle between insurgents and the US Military waged around them 
• Visiting China in pursuit of underworld characters counterfeiting American golf clubs 
• Heading to Damascus to find the last living PLO terrorist from the 1972 Olympics 
• Living with football legend Walter Payton and his family as Payton was dying 
• Roaming the Middle East interviewing Iraqi athletes tortured by Saddam Hussein's son Uday, chairman of the Iraqi Olympic Committee 
• Covering the first free national elections in El Salvador 
• Traveling with candidates from both US parties during several Presidential campaigns

Yaeger began his career as a reporter for the San Antonio Light where he rose through the ranks to pen investigative features for the daily. He later moved on to the Dallas Morning News. Following his stint in Dallas, Yaeger worked as a political editor for the Florida Times-Union. After four years, he decided to dedicate himself to the pursuit of writing books. 

Yaeger's first book, Undue Process: The NCAA's Injustice For All, was published in 1990. In the 30+ years since, he has penned 41 more books, including an incredible THIRTEEN New York Times Best-sellers with more than 7 million books sold.

Among his Best-sellers are: 
• Never Die Easy: The Autobiography of Walter Payton 
• Ya Gotta Believe: My Roller-Coaster Life As a Screwball Pitcher, Part-Time Father and My Hope Filled Fight Against Brain Cancer with Tug McGraw 
• It's Not About the Truth: The Untold Story of the Duke Lacrosse Case and the Lives It Shattered 
• I Beat the Odds: From Homelessness, to the Blind Side, and Beyond with Michael Oher 
• Play Like You Mean It: Passion, Laugh, and Leadership in the World's Most Beautiful Game with Rex Ryan 
• George Washington's Secret Six: The Spy Ring that Saved the American Revolution with Brian Kilmeade
 • Thomas Jefferson and the Tripoli Pirates: The Forgotten War that Changed American History with Kilmeade
 • Teammate: My Journey in Baseball and a World Series for the Ages with David Ross 
• Andrew Jackson and the Miracle of New Orleans with Kilmeade
 • Elevate and Dominate: 21 Ways to Win On and Off the Field with Deion Sanders
• Born Lucky: A Dedicated Father, A Grateful Son and My Journey With Autism with Leland Vittert
 
Don also wrote A Game Plan For Life, with legendary UCLA coach John Wooden. It was published on Coach's 99th birthday in October 2009. 

A book he wrote in 2007 about a 59-year old college football linebacker was made into a major motion picture, The Senior, released to theatres in September 2025. Movie rights to both the Duke book and Turning of The Tide, a book about a 1970 football game between the last all-white team at the University of Alabama and the fully-integrated team from the University of Southern California, have recently been sold. Both movies have been scripted and are in production. 

After several years of freelancing for Sports Illustrated, Don joined the magazine's staff full-time in July 1996. Two years later he was promoted to Associate Editor, where his work was to cover not just sporting events but the off-the-field happenings which affect the world of sports. He took an early retirement from full-time work at SI in 2008 and continued to freelance for the magazine for several years. He also is Forbes.com's most-read leadership columnist. 

Yaeger and his SI colleague William Nack were finalists for the prestigious National Magazine Award in the public interest category for their cover story "Who's Coaching Your Kid?: The frightening truth about child molestation in youth sports." This important piece triggered Don's appearances on programs such as Dateline, 20/20, and The Oprah Winfrey Show. It also resulted in changes to the law in several states and several youth sports organizations, including Little League of America, to require background checks of coaches and volunteers. 

Born and raised in Hawaii, Yaeger has traveled extensively through his career. The Dominican Republic, Honduras, Japan, and Great Britain can be counted among the countries in which he has resided. A 1984 graduate of Ball State University (where he was selected as one of the university's “50 Graduates of Distinction” over its first century), Yaeger currently lives in Tallahassee, FL. He and his wife Jeanette have a son and a daughter.
 

Don Yaeger
Featured Videos

Current: Great Teammates

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Great Teammates
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Story of Great Teams
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Great Teams
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Greatness
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Don Yaeger
Featured Keynote Programs

What Makes the Great Ones Great

Over his 30-year journalism career, Don has asked 2,500 of the greatest winners of our generation: “Can you name a habit that elevated you, that allowed you to separate yourself from your competitors?” Their answers inspired this speech during which Don teaches you how to apply their lessons to your personal pursuit of excellence.

IDEAL FOR: Sales Conferences / Any gathering of high-performers or people who identify themselves as “competitive.”
 

What Makes The Great Teams Great

A few years ago, Don was asked by a corporate executive: “Why are some teams capable of sustained excellence when others rise and fall so often?” More than 100 team leaders from sports and another two dozen in the world of business allowed Don to study their teams to learn the answers. This study led to a best-selling book and to this keynote about how your team can become more consistently high-performing.

IDEAL FOR: Leadership gatherings / Mid-Level and above for those who manage Teams.
 

Becoming A Team Of Great Teammates

Inspired by the story of Chicago Cubs Manager David Ross, who spent most of his 15-year career in the major leagues as a back-up, this book and speech explores how Ross learned to become a Great Teammate. Don shares the success that can be enjoyed when a team learns to celebrate those who can “become invaluable without ever being most valuable.”

IDEAL FOR: All-Hands Gatherings / Company-Wide Events
 

The New Science of Momentum

Most leaders believe in momentum—a phenomenon that’s easy to perceive but difficult to define. Which is why so few have been able to explain how to spark it, sustain it, or steer it to unbridled success. Until now. Learn how to capture—and keep—the awesome power of momentum!

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Don Yaeger
Featured Review

Frequently Asked Questions

Quick answers to some of the most common questions about booking Don Yaeger for your event.
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Booking Don Yaeger with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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Don Yaeger

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