At the close of the decade there will be more than 110 million Americans over the age of 50, in search of products and services – especially in health care, financial planning, retirement living and leisure time – that can enhance their lives.

Don Marsh has offered his unique insights and perspectives to business professionals in more than 40 states and eight foreign countries on how to better understand and communicate with the ever-expanding 50+ Mature Marketplace.

Highlights of his “Marketing to the Mature Marketplace” presentation include:

Inside the Mature Marketplace – valuable information on the Mature Marketplace, including the 5 Key Concepts that motivate them, the Top 3 Reasons they buy and the physical and cognitive changes that determine their purchase decisions.

Positioning Your Business for Success – practical tips on setting your business apart from the competition in order to meet the unique demands of the Mature Marketplace.

The Relationship Imperative – guidelines on nurturing customer relationships that earn repeat business and build customer advocacy, along with Relationship Marketing strategies that stand the test of time.

Creative Marketing Tools – “How-To’s” on Writing the Perfect Sales Letter, Creating Effective Print & Broadcast Ads, Retention Marketing programs, and Free Media and Community Outreach opportunities.

Don’s presentation also includes inter-active segments designed to both educate and entertain the audience.

Don is the author of one book, with three editions in English and one translation into Japanese, and more than 400 articles published worldwide. He just recently hosted his own “Inside the Mature Marketplace” show on the World Talk Radio Network and recorded a CD on the “Motivating the Mature Marketplace” for GE Financial/CareCredit.