1. Speakers Bureau
  2. Don Marsh
Don Marsh | Marketing to the Mature Marketplace

Don Marsh

Marketing to the Mature Marketplace

Request More Info
Profile Links
Fee Range
$6,000
Travels From
San Diego, CA, US

Don Marsh
Biography

At the close of the decade there will be more than 110 million Americans over the age of 50, in search of products and services - especially in health care, financial planning, retirement living and leisure time - that can enhance their lives.

Don Marsh has offered his unique insights and perspectives to business professionals in more than 40 states and eight foreign countries on how to better understand and communicate with the ever-expanding 50+ Mature Marketplace.

Highlights of his "Marketing to the Mature Marketplace" presentation include:

Inside the Mature Marketplace - valuable information on the Mature Marketplace, including the 5 Key Concepts that motivate them, the Top 3 Reasons they buy and the physical and cognitive changes that determine their purchase decisions.

Positioning Your Business for Success - practical tips on setting your business apart from the competition in order to meet the unique demands of the Mature Marketplace.

The Relationship Imperative - guidelines on nurturing customer relationships that earn repeat business and build customer advocacy, along with Relationship Marketing strategies that stand the test of time.

Creative Marketing Tools - "How-To's" on Writing the Perfect Sales Letter, Creating Effective Print & Broadcast Ads, Retention Marketing programs, and Free Media and Community Outreach opportunities.

Don's presentation also includes inter-active segments designed to both educate and entertain the audience.

Don is the author of one book, with three editions in English and one translation into Japanese, and more than 400 articles published worldwide. He just recently hosted his own "Inside the Mature Marketplace" show on the World Talk Radio Network and recorded a CD on the "Motivating the Mature Marketplace" for GE Financial/CareCredit.

Don Marsh
Featured Keynote Program

Marketing to the Mature Marketplace

Your Pathway to Understanding the 50+ Market

T his course is divided into four sections, each section containing interactive exercises designed to educate and entertain audience members:

Section 1 offers valuable insights on the “5 Key Concepts” that motivate the Mature Marketplace, how the physical and cognitive changes that occur with aging impact the decision-making process, and key Market Segmentation
characteristics unique to this Target Audience.

Section 2 describes ways to establish an “Identity” that sets a company apart from the competition, while creating the perception of added value for its products and services. It also identifies key buying patterns unique to the Mature Marketplace.

Section 3 focuses on the imperative of utilizing relationship-building tenets as a pathway to enhancing the customer experience while ensuring long-term business growth.

Section 4 offers detailed “How-To’s” on Marketing programs proven to be effective with this Target Audience. It also includes new methods like Retention Marketing, E-Marketing, Free Media, Social Media and Community Outreach.

(NOTE: Course content will be determined by length of presentation)

Learning Outcomes
After completion of this session, participants will be able to:
• Learn the “5 Key Concepts” that motivate the 50+ Mature Marketplace;
• Understand how the physical and cognitive changes that occur with aging impact the decision-making process;
• Implement Relationship-Building protocols for all staff levels that can be implemented immediately;
• Develop traditional Marketing programs proven to be effective with this Target Audience;
• Create new Marketing programs, including Retention Marketing, E-Marketing, Social Media,
Free Media and Community Outreach.

Don Marsh
Featured Reviews

Frequently Asked Questions

Quick answers to some of the most common questions about booking Don Marsh for your event.
Contact Us Today

How do I book Don Marsh for my event?

Booking Don Marsh with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
Get more details and availability

Don Marsh

Share some basic details about you and your upcoming event, and one of our experts will be in touch with you quickly regarding pricing and availability.
Event Details
Your Details
Cancel
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. Message frequency may vary. You can reply STOP to opt-out of further messaging or HELP if you need more information.