Don Marsh
Marketing to the Mature Marketplace
Featured Topics
Fee Range
$6,000Travels From
San Diego, CA, US
Don Marsh
Biography
At the close of the decade there will be more than 110 million Americans over the age of 50, in search of products and services - especially in health care, financial planning, retirement living and leisure time - that can enhance their lives.
Don Marsh has offered his unique insights and perspectives to business professionals in more than 40 states and eight foreign countries on how to better understand and communicate with the ever-expanding 50+ Mature Marketplace.
Highlights of his "Marketing to the Mature Marketplace" presentation include:
Inside the Mature Marketplace - valuable information on the Mature Marketplace, including the 5 Key Concepts that motivate them, the Top 3 Reasons they buy and the physical and cognitive changes that determine their purchase decisions.
Positioning Your Business for Success - practical tips on setting your business apart from the competition in order to meet the unique demands of the Mature Marketplace.
The Relationship Imperative - guidelines on nurturing customer relationships that earn repeat business and build customer advocacy, along with Relationship Marketing strategies that stand the test of time.
Creative Marketing Tools - "How-To's" on Writing the Perfect Sales Letter, Creating Effective Print & Broadcast Ads, Retention Marketing programs, and Free Media and Community Outreach opportunities.
Don's presentation also includes inter-active segments designed to both educate and entertain the audience.
Don is the author of one book, with three editions in English and one translation into Japanese, and more than 400 articles published worldwide. He just recently hosted his own "Inside the Mature Marketplace" show on the World Talk Radio Network and recorded a CD on the "Motivating the Mature Marketplace" for GE Financial/CareCredit.
Don Marsh
Featured Keynote Program
Marketing to the Mature Marketplace
Your Pathway to Understanding the 50+ Market
T his course is divided into four sections, each section containing interactive exercises designed to educate and entertain audience members:
Section 1 offers valuable insights on the “5 Key Concepts” that motivate the Mature Marketplace, how the physical and cognitive changes that occur with aging impact the decision-making process, and key Market Segmentation
characteristics unique to this Target Audience.
Section 2 describes ways to establish an “Identity” that sets a company apart from the competition, while creating the perception of added value for its products and services. It also identifies key buying patterns unique to the Mature Marketplace.
Section 3 focuses on the imperative of utilizing relationship-building tenets as a pathway to enhancing the customer experience while ensuring long-term business growth.
Section 4 offers detailed “How-To’s” on Marketing programs proven to be effective with this Target Audience. It also includes new methods like Retention Marketing, E-Marketing, Free Media, Social Media and Community Outreach.
(NOTE: Course content will be determined by length of presentation)
Learning Outcomes
After completion of this session, participants will be able to:
• Learn the “5 Key Concepts” that motivate the 50+ Mature Marketplace;
• Understand how the physical and cognitive changes that occur with aging impact the decision-making process;
• Implement Relationship-Building protocols for all staff levels that can be implemented immediately;
• Develop traditional Marketing programs proven to be effective with this Target Audience;
• Create new Marketing programs, including Retention Marketing, E-Marketing, Social Media,
Free Media and Community Outreach.
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