Denise's presentation was thought-provoking, powerful, and challenged our sales team to think and understand the secrets behind great brands. She energized our team and was a great kick-off to our sales summit. She took the time to get to know our business and went the extra mile to bring our conference theme to life and apply it to her message. We look forward to utilizing her insights to set us up for greater success as we align with leading brands in our sales efforts.
Denise Lee Yohn
Brand Leadership Expert, Consultant and Author
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Denise Lee Yohn
Biography
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.'s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. She has run her own firm as an independent consulting partner since 2004.
An influential writer and brand expert, Denise wrote the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. She enjoys challenging readers to think differently about brand-building. She is a regular contributor to the Harvard Business Review blog, Forbes, and Seeking Alpha, she writes the monthly column Brand New Perspectives to QSR Magazine, and she regularly appears on Fox Business TV as a commentator on breaking business news. In 2008 she launched her blog, brand-as-business bites , which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs.
With her expertise and personal approach, Denise delivers an array of inspirational workshops, presentations, and keynote addresses to business leaders in all industries. When she's not writing or speaking, she serves as the brand director for TEDx San Diego and board member of San Diego Sports Innovators, and she sits on the board of directors for a branch of the YMCA and the non-profit Urban Life.
Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.
Denise Lee Yohn
Featured Videos
Denise Lee Yohn
Featured Keynote Programs
READY & RESILIENT
Leadership For Now & Next
The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.
Drawing upon her work with business leaders around the world through financial crises and major disruptions, Denise Lee Yohn has cracked the code on leadership and will teach you:
• The roadmap for aligning and motivating your workforce and addressing employees’ and customers’ elevated expectations
• How to develop organizational resilience and agility by operationalizing your purpose and core values
• How to inspire confidence and instill clarity so employees are productive now and prepared for what’s next
BRAND LEADERSHIP
How to Break Through, Blaze New Trails, and Build a Great Brand
New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field. Drawing from case studies, analyses, and interviews with business leaders from the world’s leading brands, Denise will show you:
• The seven actions that successful brands consistently implement to achieve brand leadership
• How to cultivate sustained customer and employee engagement and loyalty
• The proven tools and templates for positioning your brand and delivering superior customer experiences
EMPLOYEE EXPERIENCE DISRUPTED
Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.
You will learn:
• How to design employee experiences that address today’s challenges and anticipate the future of work
• The tools to engage employees with empathy and motivate them with meaning
• How to transform your culture into a force for growth and thriving, and avoid common culture-building mistakes
Brand-Building Isn't Just for the Big Guys
It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact. Denise shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.
