- Leader in marketing innovation.
- Founder of LensCrafters
- Led the "superoptical" movement.
Dean Butler is a speaker and the founder of LensCrafters. Butler revolutionized the optics industry with the concept of "glasses in an hour." Today, his startup business, LensCrafters, is ubiquitous. Butler led the "superoptical" movement, which commercialized the optics industry on a large scale in the 1980s. His experience in entrepreneurship and challenging the status quo gives him ... VIEW MORE