Cathy Fischer | VP Marketing Strategy for Sterling Jewelers

Cathy Fischer

VP Marketing Strategy for Sterling Jewelers

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Cathy Fischer
Biography

Cathy Fischer is speaker, executive, and Ohio native who embodies the Midwestern values of hard work, common sense, and authenticity.

With a combination of marketing, general management, and operations roles in her career, Fischer is an executive marketer with a strong bias for delivering financial results. Her career began at P&G, where she went directly from college and spent 14 years in Brand Management. She honed her classic marketing skills on household brand names such as Pantene, Head & Shoulders, and Crest. Her last position with Procter & Gamble was General Manager of the $200 million Max Factor Cosmetics business.

Fischer then applied her marketing skills to durable goods. She held roles as VP of Marketing at Rubbermaid, global CMO at Goodyear Tire & Rubber Company, and VP of Marketing for AkzoNobel, the world's largest coatings company. Across these positions, she proved the ability to grow sales, profit, and market share in multiple industries, and within both growing and declining business conditions.

In 2008, Fischer became General Manager of AkzoNobel's $500 million U.S. business with The Home Depot, holding full P&L responsibility, and leading a 400 person field sales force. Also at AkzoNobel, she was Chief Product Officer, with responsibility to build the long term product strategy and cost structure changes required to deliver that strategy within the U.S. Decorative Coatings business.

In 2014, Fischer returned to a classic Marketing role with Signet Jewelers, the largest specialty jewelry retailer in the US whose brands include Kay Jewelers, Jared The Galleria of Jewelry, Zales, and Piercing Pagoda, among others. She is currently the SVP of Marketing for Signet.

Beyond the span of Marketing and Operational roles across so many industries, Fischer has intentionally cultivated the ability to deliver business results required today, while also establishing the processes that can make those results sustainable. She has developed this skill throughout her career, including creating organizations from the ground up, building new organizational capability, and implementing new product development and financial processes.

Fischer graduated with honors from Miami University of Ohio in 1983 with a Bachelor of Science in Business Management and a Bachelor of Arts in English, and earning a Summa cum Laude academic distinction. She currently lives in North Eastern Ohio with her husband, Dr. David Fischer, a Senior Physicist at NASA, and their four children.

Cathy Fischer
Featured Keynote Program

Keynote Topics

Moving successfully through different organization cultures.

Applying packaged goods marketing skills across multiple industries.

Frequently Asked Questions

Quick answers to some of the most common questions about booking Cathy Fischer for your event.

How do I book Cathy Fischer for my event?

Booking Cathy Fischer with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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