Premiere Speakers Bureau

Reviews

After more than thirty years of managing hundreds of salespeople and thousands of clients, I've read all sorts of books on selling and marketing, and they inevitably boil down to one thing: closing tactics. This book is different. Once you've mastered the true art of the "entrepreneurial conversation," you'll no longer be stressed out about getting the order. This book explains how "closing" can become the natural, predictable and comfortable outcome of mutually beneficial interactions with your customers.

Curtis Media Group Phil Zachary

The Entrepreneurial Conversation is not about tips, tricks and techniques for success, but how to train yourself to think, listen and speak effectively so success comes to you. The Entrepreneurial Conversation is simple and clear. It has been a tremendous help in establishing my business as a growing jewelry designer, manufacturer, and distributor.

Judith O'Dell Studio CPU

Not since Dale Carnegie's How to Win Friends and Influence People has a book enabled my sales force to improve their power of communication and their effectiveness.

Robert Rondinella Ramsgate Leasing Systems, Inc

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Books

Speech Topics

How to Think, Listen and Speak Like an Entrepreneur

Learn how to achieve business success through entrepreneurial principles.
Business is a team sport. Success comes from collaborating with colleagues,
partners, investors, and clients. Because business relationships are based on knowledge and information, conversations have increasingly become the foundation of all successful business interactions. Learn:
• How to harness the power of the entrepreneurial conversation
• Why conversations remain the most effective means of communication
• What makes an entrepreneurial conversation so powerful
• What is the opposite of an entrepreneurial conversation and why it is
prone to failure
• Who can benefit from entrepreneurial conversations

The Entrepreneurial Salesperson

How to instill an entrepreneurial spirit among sales staff.

When working in sales, the focus is geared toward very specific and often
measurable goals, but sales managers who want to instill an entrepreneurial spirit among their staff should look to the principles of the entrepreneurial conversation. Discover:
• Way to encourage sales staff members to become more entrepreneurial
• Why old school selling techniques are no longer effective
• The major myths of old-school selling

The Entrepreneurial Manager

How managers can create entrepreneurial organizations.

Mangers can use entrepreneurial conversations not only to be more effective bosses, but also to create entrepreneurial organizations. While successful entrepreneurs use entrepreneurial conversations primarily with their external community, such as customers and investors, these dialogs
can produce equally effective results when used with an internal community
of employees and colleagues. Dr. Rogoff explains:
• How to encourage staff members to create innovative solutions to old
problems
• The benefits of using entrepreneurial conversations in everyday interactions
• How new managers can use entrepreneurial conversations to establish
good relationships with their employees
• Six principles to follow in developing entrepreneurial-minded employees
• Real life examples of large companies benefiting from entrepreneurial
principles
• Keys to creating an environment that fosters positive employee interactions

Business Success Starts with Being a Good Listener

Learn to develop listening skills to increase success in any endeavor.

Most successful entrepreneurs are thoughtful and attentive listeners.
Through this skill, entrepreneurs allow the other person to feel comfortable
about sharing information openly. This enables them to uncover the real issues of an entrepreneurial conversation quickly and to respond to them productively. Dr. Rogoff explains:
• How to discipline yourself to focus on listening
• Why silence represents a great opportunity
• What body language is and what it isn’t
• How to create what you hear into an opportunity for sales