Bruce Turkel

Why do some people, companies, and ideas get chosen while others get ignored?

The answer starts with a simple truth: your brand isn’t really about you. It’s about the people you want to reach and the value you create for them.

In All About Them, Bruce Turkel shows audiences how to see their businesses through their customers’ eyes, understand what people really want, and build stronger connections that make them more valuable. Through entertaining stories, memorable examples, and practical ideas, Bruce demonstrates how putting your audience first can help you stand out, add value, and become the obvious choice.

(Please note, there is a book, All About Them, available with this talk)
 

Everyone has access to the same information, tools, technology, and strategies as you. So why should anyone choose you instead of the competition?

Building Brand Value answers that question with seven simple rules, each expressed in only three words. Bruce Turkel brings those rules to life with entertaining stories and real-world examples that show how the world’s most successful people and organizations create meaningful differences.

Your audience will discover how to communicate what makes them valuable, build stronger relationships with the people who matter, and find opportunities to add value in every interaction.

(Please note, there is a book, Building Brand Value, available with this talk in English and Spanish)
 

AI is changing what we can do, how quickly we can do it, and what our customers expect from us. But as technology becomes more capable and more accessible, the question becomes even more important: Where do you add value?

Bruce Turkel explores what happens when powerful new technology gives everyone access to capabilities that once created competitive advantage. Through stories, demonstrations, and unexpected examples, he shows audiences how curiosity, creativity, ingenuity, and human connection become even more valuable in a world increasingly powered by machines.

Your attendees will leave thinking differently about disruption, excited about the opportunities ahead, and better prepared to use new technology to add value rather than keep up with it.
 

What do you want? It sounds like a simple question. But most people, and many organizations, have never really answered it.

Knowing what you want changes the decisions you make, the opportunities you pursue, and the value you create. Because when you’re clear about where you’re going, it becomes much easier to understand what matters, what doesn’t, and where you can add value along the way.

In Whaddayawant?, Bruce Turkel takes audiences on an entertaining journey through business, art, culture, and everyday life to explore how successful people figure out what they really want and make choices that move them toward it.

Your attendees will leave with a clearer way to think about what they want, why it matters, and how creating value for others can help them get there.

(Please note, there is a book, Is That All There Is?, available with this talk)