Bruce Turkel
Biography

Bruce travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.

Bruce's clients include Fortune 500 companies and industry associations around the world. Bruce brings them creative solutions and shares those solutions through keynote speeches and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.

Bruce founded Turkel Brands, a global brand consultancy that has worked with clients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.

Bruce's fifth book, the best-selling All About Them, was chosen as one of Forbes' top ten business books of the year. Each week his blog explores innovation, leadership, and branding success. He is a frequent guest on Fox Business, CNN International, and CCTV (Chinese State Television) where he helps viewers understand the branding issues that affect their pocketbooks and their lives

Currently, the sale of Turkel Brands set him on the road that developed into the book "Is That All There is?"

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7 Steps to Building Brand Value

Learn seven simple steps to building, maintaining, and communicating a great brand. Bruce Turkel provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.

The Care and Feeding of Creativity

Managing creative people can be a challenge. How do you establish a professional atmosphere that's productive AND inspiring? Bruce has supervised award-winning creative teams for 20 years. He shares practical and engaging tips that will help you manage and nurture your creative staff.

Presentation Skills

Creating a great product or great advertising campaign is only half the battle. As Bruce says, "It don't mean a thing if you don't sell a thing." His 7 Steps to Building Brand Value provide solid advice for overcoming nervousness, organizing your thoughts and presenting yourself and your work in a dynamic, compelling way.

Defining Your Brand Essence

BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.” In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

Bruce Turkel
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