As CEO of the successful brand management firm TURKEL, Bruce has been creating valuable brands for over 25 years. Some have said Bruce is a branding expert because of the great brands he's worked with. Others have said he's been hired by great brands because of his experise. It was finally decided that everyone was correct.

Born and raised in Miami, Bruce studied design at the University of Florida and rushed to NYC to start his career. Preferring the sun to the subway, he returned to Miami and opened his own advertising agency built on the belief that marketing should be well-designed, simple and should make a client's products and services more valuable. Using this straightforward checklist, Bruce has worked with hundreds of clients, written thousands of headlines and designed even more print ads, television spots, websites and campaigns.

Besides all that, Bruce is a husband, father of two and author of three books - his most recent is Building Brand Value. Oh, and he is an avid harmonica player. Bruce tours extensively, spellbinding audiences with simple...