A "New" Consumer Marketplace
What recent research reveals about the perspectives of providers, employers and consumers on the future of healthcare, what consumers want from their healthcare provider, and strategies for successfully segmenting this emerging market. What this "new mature consumer" wants from healthcare and the business opportunities that are about to emerge.
80 million "New" Mature Consumers
80 million baby boomers are entering their high utilization years with unprecedented service demands, a redefinition of quality and little in common with the previous generations "reverential" approach to their healthcare providers. This will be the most demanding and skeptical consumer to ever inhabit a "waiting room". What are the service and quality demands of this new mature consumer?
Redefining Healthcare in Post-Reform America
In this program, Dr. Bruce Clark delivers 6 trends that will redefine our future in healthcare:
It's About "Health Purpose" not "Health Policy"
What matters most for your constituents in post-reform America is to stay laser-focused on how customer/patient needs and concerns are evolving vs. getting to mired in the details of reform. For them, it is about "health purpose" vs. "health policy". You want attendees leaving your meetings thinking about the opportunity they have to make a real difference in the lives of millions of mature consumers who are uncertain at this transformative moment in American HC.
The Demise of the Patriarchal System -- The Healthcare Cost, Insurance and Benefits Crisis Continues Post Reform
As consumers enter their high utilization years, "faith in" healthcare is being replaced by "fear of" healthcare. Healthcare costs and the loss of insurance and benefits consistently rank at the top of lists of what consumers fear most. Just as Americans have had to assume the burden of financing their retirement, they are now confronted with the additional burden of financing their families' healthcare. The defining characteristics of patients in a post healthcare reform world.
Dr. Bruce Clark’s comprehensive multi-media presentations focus on the trends that will shape, and literally reinvent, the future and illustrate the profound impact this business/social revolution will have on retirement, healthcare, work, education, leisure, the family, media, marketing, and other American institutions.
Dr. Bruce Clark has emerged as one of America’s foremost visionaries and authorities on the business and marketing implications of the new consumer. In 1986 he cofounded Age Wave, Inc., a leading marketing communication firm specializing in baby boomer and mature consumers. He also cofounded IPG, a firm created to help guide organizations in marketing customer service and alternative futures.
At Age Wave and IPG, Dr. Clark developed his award-winning concept, “Experiential Learning”. By combining the best in modern presentation technology and cutting edge research, he has been able to create an indelible “experience” in learning, and sets a new standard for keynote presentations and corporate education.
Dr. Clark has introduced many groundbreaking business initiatives in financial services, healthcare and retailing, among other industries. He has helped many of today’s industry leaders formulate a new approach to mature market service and segmentation. He appears frequently on national media and is sought out as an authority on the future demands and challenges presented by the “new” consumer.
Among Dr. Clark’s most prominent accomplishments have been several television projects including his award winning production of the 20-part PBS series “Caring for an Aging Society.”
In his entertaining and commanding presentations, Dr. Clark combines a dynamism and wit enriched by his research-based knowledge of healthcare and the financial services markets.
The Reinvention of Retirement: Unlocking the Post-Recession Code
Preparing for the Second Half of Life: A Women’s Issue
The Future of Healthcare and Retirement: “Geriassic Park” or Shangri-La
The Future of Financial Services in the Age of the New Mature Consumer
The High Net Worth Consumer and the Cyclic Life
Life Change/Life Choice: a New Approach for Financial Advisors
The Future of Healthcare in the Age of the New Mature Consumer
The Impact of the Longevity Revolution on 21st Century Service
The Implications of the Adult Lifestages for Financial Advisors
Maximizing Opportunities in the Mature Market
The Age Wave: Middlescence and Beyond
Managing a Multi-Generational Workforce
Face-to-Face: Communicating with Older Adults
The Reinvention of Retirement: Preparing for the Second Half of Life
Technology and the Impact of Genomics -- "Gerriasic Park" or Shangri-La
Advances in technology are a familiar story in healthcare, but when combined with breakthroughs in biotechnology we find ourselves in uncharted territory. From the revolution in genomic medicine and advances in medical devices (think iPad) to new diagnostic tools and treatments, technology will explode
The 10 Crises Healthcare Leaders Will Face in the 21st Century
While we are living longer and better than ever, we are simultaneously heading toward a future in which chronic disease, frailty, and a variety of long-term health problems will be pervasive. From mass dementia and the caregiving crisis to intergenerational equity and "Geriassic Park," we are heading into uncharted ground. As our 50 population grows by 10,000 per day, and the 65 grow from 34 million today to 70 million by 2030, our emphasis on community-based care services will need to grow dramatically. These consumers will be both "sick and well." Is our delivery system designed for this future? This presentation explores success strategies and pathways to solutions for healthcare organizations attempting to redefine their future.
The Future of Healthcare in the Age of the "New Mature Consumer"
As the 80-million strong baby boom migrates to the second half of life, the impact on healthcare will be dramatic. This generation has transformed every stage of life that they have passed through, and now, the baby boom is about to get sick. In this session audiences learn the findings of a national survey Impact Presentations conducted with Roper Worldwide, revealing current research about this "New Mature Consumer" - from the service demands they will place on their healthcare providers to the alternative and complementary therapies they seek. Included are the findings of more than 500 physician interviews that explore their unique perspectives on the future of healthcare, career concerns, and the practice of medicine. This generation will not only be the largest mature consumer segment, it will be the longest lived. The discussion will also illustrate the profound impact this social revolution will have beyond healthcare to education, leisure, the family, media, marketing, and other American institutions.
Will We be Good Ancestors?: The Implications of Genomics and Aging for 21st Century Healthcare
From the evolution of the "New Mature Consumer" to the influence of the sequencing of the human genome, healthcare as we know it is about to change - permanently. Will the advent of genomic medicine prove to be "a terrible gift"? How will breakthroughs in the brave new world of genomic medicine and the rising age wave dramatically alter our abilities to diagnose, treat and prevent disease? What is the profile of this "New Mature Consumer"? How will healthcare leaders address the unprecedented challenges to our concerns with privacy, risk, ethics, and cost? What are the physical, social, economic and political crises healthcare leaders will face as we age into this new future? This unique presentation/ workshop frames the key issues, explores strategies, and seeks answers to key questions healthcare leaders are about to confront in 21st century healthcare.