Bob Pritchard | Business Guru, International Marketer of the Year,

Bob Pritchard

Business Guru, International Marketer of the Year,

Fee Range
$15,000

Bob Pritchard
Featured Keynote Programs

A Winning Mindset

A challenging presentation on leadership, corporate culture, management, teamwork, individual responsibility, commitment and going the extra mile by working smarter, not harder. Discussion of corporate successes such as Toyota, Southwest; comparisons between business performances and those in sports. Interactive, Educational, motivating.

The Challenge of Change

How to address the need to change across every aspect of business - leadership; management style; employee requirements; product/service/flexibility; society changes and demands; technology; traditional advertising and communication versus new media and so on. Interactive, challenging, educational, motivating.

It's Not the Size of the Budget, It's the Size of the Idea

Anyone can spend money. No-one succeeded by being a me-too. Zig when your competitors zag; stand out; dramatically increase ROI with big ideas, increase effectiveness and market penetration by out-thinking your competitors, not out-spending them. Great examples, success stories, commercial achievements.

15 Kick Ass Business and Marketing Secrets

Bob’s famous book, CD Superset and Keynote. The simple secrets in Management, Marketing and Advertising which guarantee success in today’s global, highly competitive, new technology marketplace. This message has been heard by some 80+ Fortune 500 companies who report that it really changed their attitudes and the company performance.
Interactive, educational, confrontational, entertaining, motivating.

Differentiate...and Win!

Harvard research shows 92% of people see like companies and products as interchangeable. This leads to commoditization, price based competition, decreased ROI and eventually to disaster. How you differentiate from competitors even if your product is identical. How you gain Brand Equity, stand out from the crowd, increase market penetration, customer loyalty and ROI. Challenging, interactive, educational, entertaining, motivational.

Marketing Metrics (Strategic Measurement to Optimise Business and Marketing Performance)

The ROI of every facet of a business must be measured. Every marketing, advertising and sales initiative which impacts a customer must have its performance measured. Guesswork and experience are no longer acceptable. Businesses need accountability to report back to clients and their Board, how to enhance metrics with new technologies, understanding which metrics to use and when, how marketers can impact the business functions by talking the same ROI as your stakeholders. Educational, interactive, entertaining, motivating.

Branding is dead...Brand Equity is absolutely critical to success.

Today, with more clutter, increased competition and more discerning customers, having a Brand does not translate to success or increased ROI. In fact it means nothing. Today you must build Brand Equity that speaks emotionally to the customer, identifies you with them and clearly differentiates you from the competition. Bob will show you how to build a dynamic Brand beginning with leadership and corporate culture, through your marketing, advertising, PR. Fun, educational, interactive, entertaining, challenging, motivating

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Bob Pritchard

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