- Author: The Next Evolution of Marketing
- Marketing Expert
- Marketing with Meaning
After launching new products at Procter & Gamble and successfully selling his digital advertising agency, Bridge Worldwide, to WPP last year, Bob Gilbreath is the most recent hire at CincyTech, one of the region's largest venture investors and startup supporters. He also is the founder of the Minimum Viable Concept Test, a tool that brings a quantitative research model to digital consumer services. Bob is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning.
Bob leads consumer digital and marketing strategy at CincyTech, a public-private venture investment group in Cincinnati. Bob is the former Chief Strategy Officer at Possible Worldwide, one of the largest digital advertising agencies in the world with over 1,000 employees in 18 cities. Bob leads the Strategic Planning organization within the agency, working with companies such as Procter & Gamble, Samsung, AT&T, Lexus, Timberland, and Red Bull.
He is the author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, which was...
“Marketing with Meaning”
Marketing and Brand Strategy
New Media (Digital/Mobile/Social)
Cause and Sustainability Marketing
"I wanted to drop you a quick note to say thank you for coming out last week. Your presentation was very well received by both our partners and Sallie Mae / Upromise team members. Information was relevant, insightful and related well to the Upromise mission. Additionally, thank you for the blog post and tweets. Great way to extend the impact of the Summit. A number of the attendees also said 'I want to read the book'."
Ken Ciesielski, Vice President, Partner Management, Upromise, Inc.
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