- Partner at Yankelovich Partners, Inc.
- Leading Authority on American Retail
- Advisor to Numerous Major Corporations
Barbara Caplan currently serves as a partner for Yankelovich Partners, Inc., a leading U.S. marketing research and consulting firm. A prominent expert on consumer trends, Ms. Caplan is one of America's foremost authorities on the food, retail, fashion, housing and personal care industries.
Ms. Caplan's primary responsibilities at the firm are focused on the Yankelovich MONITORAE. ... VIEW MORE