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Barbara Caplan

Barbara Caplan

One of America's Foremost Authorities on the Food, Retail, Fashion, Housing and Personal Care Industries

Expertise
Speaker Fee Details
Travels From
New York, New York, United States
About Barbara Caplan

Barbara Caplan currently serves as a partner for Yankelovich Partners, Inc., a leading U.S. marketing research and consulting firm. A prominent expert on consumer trends, Ms. Caplan is one of America's foremost authorities on the food, retail, fashion, housing and personal care industries.

Ms. Caplan's primary responsibilities at the firm are focused on the Yankelovich MONITORAE. The Yankelovich MONITOR has served as the foremost source for tracking values, beliefs and lifestyles for 25 years, ...