Barbara Caplan

Barbara Caplan

  • Partner at Yankelovich Partners, Inc.
  • Leading Authority on American Retail
  • Advisor to Numerous Major Corporations

Barbara Caplan currently serves as a partner for Yankelovich Partners, Inc., a leading U.S. marketing research and consulting firm. A prominent expert on consumer trends, Ms. Caplan is one of America's foremost authorities on the food, retail, fashion, housing and personal care industries.

Ms. Caplan's primary responsibilities at the firm are focused on the Yankelovich MONITORAE. ... VIEW MORE

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Barbara Caplan travels from New York, New York and requires Coach class for 1

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