Andy Litinsky
Audio Reviews
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Reviews
I decided to ask Andy to speak on behalf of my company at a Harvard Business School recruiting event. I could not have been happier with the result. Andy's entrepreneurial background mixed with his "Apprentice" experiences made him the perfect speaker to our audience. The students really identified with Andy -- and the event made the front page of the Harvard Business Newspaper the next morning!
Dave Burwick, Chief Marketing Officer Pepsi
I have thoroughly enjoyed watching Andy as he shares his personal business story and discusses his success as part of "The Apprentice." I personally booked him on NBC's "The Today Show", CNBC's business show "Power Lunch", MSNBC with Lester Holt, The Tony Danza Show, and The Dennis Miller Show. I look forward to staying in close contact with Andy as he has the ability to make any interview or speaking event memorable. Andy has an incredible ability to communicate with an audience on both a personal and professional level.
Jim Dowd, Director of NBC Entertainment Press NBC
"Andy's keynote address was outstanding...I watched as he compelled the audience with his success story and as he detailed his transition from being "fired" to being "hired" by you. As a sponsor of this keynote address, Citizens Bank employees had the opportunity to speak one-on-one with Andy after the event and are still talking about how genuine and approachable he was. He did a great job. Andy is a bright, energetic, impressive young man who is a terrific representative of your organization."
Joseph J. MarcAurele, in a letter to Donald Trump President and CEO, Citizens Bank of Rhode Island
Speech Topics
- It’s Not What You Know – It's Your Ability To Market What You Know
Marketing
Donald Trump has made the “Trump” brand into a household name by constantly reminding people of his successes and achievements. The ability to keep other people informed of your individual progress is an important component for success. Learn what marketing techniques Andy used to get on the show at such a young age.
- Leadership Requires A Willingness To Be Unpopular
Leadership
A leader has to take a stand. The willingness to be unpopular is a true demonstration of leadership ability. Any person can preach to a choir, but convincing a choir to stop singing is another ball game. During “The Apprentice” experience, Andy learned that the only project managers who survived the boardroom took full accountability and responsibility for their actions. Great leaders fix problems, not blame.
- There is No Substitute for Passion
Motivation
The ability to inspire and motivate others is all about passion. If you do not love what you do, then it is impossible to convince others to follow in your path. By working side-by-side with Mark Burnett (Producer of “The Apprentice”) and real estate billionaire Donald Trump, Andy has firsthand knowledge of how two of the country’s most successful businessmen inspire and motivate others with their unbridled passion for success. Working next to Donald Trump everyday, find out why Andy believes that there is no substitute for passion in the workplace.
- Knowing When To Talk and When To Listen
Communication
As a former U.S. National Debate Champion, Andy discusses the importance of keeping speech and debate simple. Subtle facial expressions and focused listening are often more valuable in winning an argument than non-stop talking.
- Leveraging the Power of a Brand
From the rough and tumble world of high-end New York real estate to more diverse areas like TV shows, bottled water, business suits, and beauty pageants; Donald Trump has created one of the world's most renowned lifestyle brands- the "TRUMP" brand. How did one of the world's largest real estate developers extend his brand from high-end condominiums to daily household products? Andy Litinsky, an Executive at the Trump Organization and President of Donald Trump's media company, is the only former 'Apprentice' to be re-hired by Donald Trump. Working side-by-side with Mr. Trump over the past few years, Andy has been at the front and center of the expansion of the Trump brand. Andy worked directly with Donald Trump in business development on highly diverse projects: from a 60-story skyscraper in Dubai to the launch of "GoTrump.com" - an online travel company...to creating new media properties based on existing Trump assets. Andy currently leverages the Trump brand with extensions on television platforms and beyond. Learn the "Do's and Dont's" of brand extension, the emergence and history of product placement, the importance of finding the right partner when extending a flagship brand...and more.
Topics:- Brand Extension - How far is too far? Are there places a brand should not venture into...or is there no such thing as overexposure for a brand?
- The History of Product Placement - What was the first 7-figure "in-show" product placement deal in TV history? Well, Donald Trump made that deal, and he has broken records selling in-content product placement on television ever since. Andy is currently at the forefront of this emerging trend in new media. What are the do's and don't of TV/media product placement? What mistakes have been made and should be avoided? What will the future of advertising look like on both 'old' and 'new' mediums?
- Entering a New Market with a New Product, Finding the Right Partner - When Donald Trump launches a new product in a new area, what does he look for in a partner? What should you not look for in a partner?
- The "Shifting Paradigm" and "Black Swan" Effects of Growing Your Brand - Moving an established brand into a completely new area will often be met with heavy criticism, that is why it is highly important to expect and overcome market cynicism by conforting criticism head-on and taking on a competitor by beating them at their own game.
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