Andrea Simon, Ph.D., corporate anthropologist and principal/founder of Simon Associates Management Consultants, has over 20 years of experience as a senior executive with financial services and healthcare institutions. Her expertise lies in helping companies and non-profit institutions develop their brand positioning, redesign the culture of their organization and improve financial performance through innovative and effective product development and marketing. She is particularly effective at understanding how customers really see, feel and think about companies’ products, services and experience. Using ethno-marketing tools and the insights of anthropological research, Dr. Simon has the knowledge to help move an organization forward. Her unique academic perspective and hands-on business experience brings resources to a company that is research-driven and bottom-line focused.
Academically trained corporate anthropologists have been responsible for some of the most successful business breakthroughs of the past 30 years, influencing everything from product design and customer service to marketing messages and corporate culture. These successes result from the application to business of research techniques developed by anthropologists for examining cultures — research techniques that provide unique insight into consumer behavior and expectations. Her company’s approach uses anthropological research to capture the essence of a company and applies ethnographic techniques to business and non-profit settings. The approach offers crisp insight into where you are today, growth challenges, and how to change your organization, your brand or your marketing initiatives to better meet your needs for tomorrow.

Dr. Simon has been a professor of Anthropology and American Studies and a visiting professor at Washington University. She resides in Westchester County, New York.