Month of Bizarre Media Moments

Amy Jo Martin
February 26, 2017

Amy Jo Martin

Founder of Digital Royalty and Social Media Expert

iceberg_large

We're currently experiencing the largest media paradigm shift in decades and it's just the tip of the iceberg. Over the past 30 days, I collected a few situations that have blown my mind. They're highlighted below. This demonstrates just how quickly our media environment is changing. Call them bizarre, call them fascinating, call them Big League. Just don't call them alternative facts.

  • An entire interview with Elon Musk conducted via on-the-fly Direct Messages by Gizmodo resulted in this article. Welcome to the world of democratized journalism. Hat tip to the Gizmodo team for their active and opportunistic listening. Talk about flipping the old school rules upside down.
  • NBA laid down the kindness law. If you're wondering why NBA teams are being obnoxiously nice to one another on Twitter, here's why. The league office powers that be have implemented a new rule -- The Golden Rule on Twitter. Hello, comedy central.
  • "Alt" accounts are the new form of revenge. Days after National Parks Service social media accounts had their hands slapped (via a gag order) for reporting facts, "Alt" (Alternative) accounts like this one started to surface and spread like wildfire. Nice summary here of the madness. The growth and engagement on some of these accounts are unmatched. Clearly there's a craving for unfiltered, un-bought and un-bossed information.
  • When Under Armour CEO, Kevin Plank, shared his somewhat polarizing political opinions, Dwayne "The Rock" Johnson, who endorses the brand, voiced his own opinion and set the record straight using his microphone. Great case study on how WE are the media. You, me and The Rock. Social Media is the equal opportunity space. Interesting to see how a potential PR crisis situation can be navigated diplomatically. Any questions were put to a halt with the click of a few buttons.
  • Something we never thought we'd see: The New York Times turns "fake news" and "alternative facts" into a marketing slogan to reinforce their credibility. Once again, nothing is off limits. Walter Cronkite would be shaking his head.
  • As Snapchat files for IPO, we see a glimpse of the risk assessment verbiage: "This demographic may be less brand loyal and more likely to follow trends than other demographics." and also it says "Falling user retention, growth, or engagement could make Snapchat less attractive to advertisers and partners which may seriously harm our business." Whoa. A true sign that times are a changin'.
  • The White House should be seeking a proofreader according to the Merriam-Webster Dictionary. Evidentially alternative words are also a thing.

I leave you with a little bit of thought-candy: Here's my recent interview with professional storyteller and award-winning director Morgan Spurlock. We discussed how to become more effective with storytelling as we navigate through this bizarre time. There are no rules. Enjoy!

The post Month of Bizarre Media Moments appeared first on Amy Jo Martin.

Amy Jo Martin

Want Amy Jo Martin for your next event?

Find out more information, including fees and availability.
Find Out More
Keep Reading
Sticky Note Strategies
Amy Jo Martin
Amy Jo Martin
April 02, 2019
You can use this quick method anywhere, anytime to deal with any situation – big or small. You need 4 different ...
Building Your Personal Brand
Amy Jo Martin
Amy Jo Martin
March 25, 2019
Whether you have no following or a celebrity following, the five principles below are important to keep in ...
The Art & Science of Navigating "Why Not Now?"
Amy Jo Martin
Amy Jo Martin
January 18, 2018
After spending the past decade up-close and personal with some of the world's most iconic ...
Sticky Note Strategies
You can use this quick method anywhere, anytime to deal with any situation – big or small. You need 4 different colors of sticky notes. Step 1: Choose one sticky note (color 1) and write your Goal, Opportunity or Idea. (Note: It could be disguised as a current Problem.) Step 2: Directly below the first sticky note, write (on color 1) WHY you wa...
Read More
Building Your Personal Brand
Whether you have no following or a celebrity following, the five principles below are important to keep in mind as you build your brand online. (And they'll make the social media algorithms like you!) For more than a decade, I've been helping build some of the largest personal brands out there, including for Dwayne "The Rock" Johnson, Shaquille...
Read More
The Art & Science of Navigating "Why Not Now?"
After spending the past decade up-close and personal with some of the world's most iconic Renegades and recently interviewing more than 100 of them, I've started to spot behavioral trends. These are similarities in how they navigate from idea to action, from dreaming to doing. I ask them to tell me about a moment, hour or day when they had a bi...
Read More
Social Media: Anything is possible
I've shared my frustrations with social media and I've listened to many of you express similar sentiment. In reality, most of our frustration is with social media users (humans) not necessarily the communication channels themselves. I've recently witnessed some incredible situations where social media has created paradigm shifts and saved...
Read More
Social Media: The Way Forward
I've been hitting the sauce pretty hard every single day for the past decade. The social media sauce, that is. It's been a huge part of my career and life. I'm grateful to have had a front row perspective and hands-on participation with some of the biggest events, campaigns and personalities that have shaped the space. After 10's of thousands o...
Read More
Social Media Cleanse
** Update video below. Confessions from my social media cleanse. Hello Friends, Today I’m entering my first social media cleanse. For the next week, I’m off the sauce. Social media that is. Consider it a detox. This is an open invite to anyone who wants to join my little experiment. My goal is to jumpstart a shift in my use of social media. ...
Read More
The New Economic Model: Profit + Purpose 2.0
The business model of the future. What's next for Do Good + Do Well companies? Double or even triple bottom line companies. Most people are familiar with the them thanks to the TOMS shoes phenomenon. The buy one, give one business model that does well ($) and does social good at the same time. For each pair of shoes you buy, TOMS gives a pair t...
Read More
Month of Bizarre Media Moments
We're currently experiencing the largest media paradigm shift in decades and it's just the tip of the iceberg. Over the past 30 days, I collected a few situations that have blown my mind. They're highlighted below. This demonstrates just how quickly our media environment is changing. Call them bizarre, call them fascinating, call them Big Leagu...
Read More
Reverse Engineering Empathy
Empathy and bubbles. Two buzzwords. The reason we're so obsessed with these words is because we have a deficit of one and surplus of the other. Six months ago I moved from an urban city in a blue state to a rural area in a red state. When I say rural, I mean the closest town has a population of 948. So, I literally and physically moved int...
Read More
State of the (Media) Union
Social media is the ultimate democratizer, equalizer, uniter and divider because it gives a voice and platform to anyone who is willing to engage. We are witnessing, and contributing to, the largest media paradigm shift in decades. The convergence of our country’s declining trust in traditional media, the growth of social media adoption, the ab...
Read More