- Executive Chef/Co-Owner Centrico Restaurant
- Food Network Star & Cookbook Author
- Award-Winning Chef
The co-star of Food Network’s hit series, Chefs vs. City, Aarón is the owner and executive chef of Centrico restaurant, located in New York City. He is also the culinary visionary behind Tacombi Tacqueria in New York City. Aaron’s first restaurant, Paladar, was New York’s premiere pan-latin restaurant for over 10 years. The son of celebrated Mexican cooking authority Zarela Martinez, Aarón’s passion, commitment and skills have placed him among the country’s leading contemporary Latin Chefs.
Aarón began his career with the Food Network as co-host of Melting Pot, where he introduced a national audience to his technique and creativity with contemporary interpretations of classic Latino cuisine. Today Aarón stars on multiple Food Network shows including: Chefs vs. City, Chopped, Best Thing I Ever Ate, Next Iron Chef, and more.
In February 2001, Aarón teamed up with Eamon Furlong to open Paladar, a pan-Latin inspiration on the Lower East Side. Funky but chic, Paladar incorporates the vibrant energy of the neighborhood with the relaxed intimacy and warmth of a Cuban Paladar. In its first year, Paladar won Time Out New York’s 2001 Award for Best New Lower East Side Restaurant and Best Latin American Restaurant in their 2002 Eating and Drinking Guide.
In 2004, Aarón opened up Centrico with renowned restaurateur Drew Nieporent of the Myriad Restaurant Group (Nobu, Tribeca Grill, etc.). With the new restaurant, Aarón goes back to his roots to cook the Mexican food of his childhood with a fresh interpretation.
In 2005 Aarón was nominated as the “Rising Star Chef of the Year” by the James Beard Foundation. The same year he was named one of People Magazine and People En Espanol’s (the country’s #1 Latin Magazine) 50 Most Beautiful People.
Aarón is a restaurateur, television personality, consultant, spokesperson and author. His first book, La Comida del Barrio, was published in May 2003. His next book, Kitchen without Borders, is due out in 2010. Aarón makes international appearances conducting cooking demos and speaking engagements, where he shares his knowledge and passion for cooking and Latin cuisine/culture with thousands of admirers throughout the year.
When he’s not in the kitchen or shooting his TV shows Aarón spends most of his time with his family, playing basketball and traveling the world exploring different and interesting cultures.