Scott Stratten

Based on the 800-CEO READ: Sales Book Of The Year Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
In this highly energetic and engaging talk, audiences will learn:

– Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.

– Why social media can be the wrong choice for your business.

– Why the people you hire matter more than the tasks you hire them to do.

These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.
You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.

Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer.” What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market.

In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today. Audiences will walk away understanding the following:

The Millennial Myth: The younger generation may create new challenges for business, but not in the way people are saying.
Social Media Snake Oil: Why social media is a poor sales and marketing tool, what it’s really meant for, and how understanding this will lead to the best success for your company online.
The Digital Decision: Your market today is forming buying decisions well before coming to you. Marketing today means getting in front of them when they’re making these important choices.