Social Proof
There is no doubt we are affected by other people's behavior.
We may not think we are, but we are.
If I decide to buy from you over someone else, my decision will be partly based on what others are saying about you.
So if you know that is true, shouldn't you spend more time spreading social proof of your greatness?
If you don't know where to begin, start with these basics.
- Post pictures of happy customers on your social media channels
- Put testimonials at the bottom of your email or on your web site
- Get others to like your Facebook page
- Ask customers to write reviews on Google and other search sites
- Send out mailers with happy customer pictures or testimonials
Remember, in today's world if you don't let people know about your greatness, they won't know and then can't tell others.
Give them Social Proof!