Richard Florida | Economist, Theorist and Author of "The Rise of the Creative Class"

Richard Florida

Economist, Theorist and Author of "The Rise of the Creative Class"

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Richard Florida
Featured Books

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Talent Wars
Talent Attraction and Retention of the ‘Best and Brightest'

The requirements of the Creative Economy, changing expectations of workers, and demographic shifts have caused a serious shortage in workers resulting in the “Talent Wars”. The Talent Management Speech was developed and led by Florida who has been dubbed the “world’s leading cartographer of talent” by Fast Company. In this speech, Florida distills his framework for how to attract and retain talent and explains his analysis of which locations offer the best talent pools for an innovative and creative workforce. This speech is aimed at corporate leaders, human resources directors, and those responsible for attracting and retaining the ‘best and the brightest’ to their organization.

The World is Spiky, not flat, as Creative Talent increasingly clusters in certain places leaving other locations depleted. Moreover, today’s talent cannot be won over through basic methods such as increased compensation. Based on years of surveying and interviewing members of the Creative Class and exhaustive quantitative and locational analysis, this speech will help you answer the question: Where is the talent and how can my organization attract and retain the creative and highly valuable workforce required for success?

Understanding the Global Economic Crisis and Capturing the Opportunities

Florida’s new book (Harper Collins and Random House 2010), The Great Reset will provide a better map for understanding and navigating through and beyond today's economic crisis. Florida draws in years of research, case studies and data to show that we are not just facing a shift in our banking and business structures, but a long-term fundamental reset of our entire way of life. Positioning business, regions and the overall economy to grow stronger in the coming decades will require a solid understanding of the Reset. This timely and important speech helps organizations, policy and decision makers to construct a new, more productive way of life for a new era built on a more authentic and sustainable prosperity.

Creative Class Communities – City, Regional, and Global Economic Growth

This speech focuses on city, regional and global economic growth. It gives community leaders the tools they need to generate greater economic prosperity in their region. No longer are cities competing with neighboring cities, rather mega regions are competing globally.

This thought-provoking speech with your city’s crucial leadership will give you the necessary framework to make your community more competitive and vibrant. Richard Florida will share with your audience the most current regional economic and demographic data and knowledge of cutting-edge community-building practices.

Innovation, the Culture of Creativity and Managing for It

In The Creative Management Speech, Florida leads teams of executives and managers on how to manage creativity culled through more than two decades of research on leading edge companies and his breakthrough Harvard Business Review article with SAS CEO and founder, Jim Goodnight. This speech ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people.

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