Picking up where The American Retirement Crisis left off, Dr. Salsbury’s latest work examines retirement planning through the lens of investor psychology, against the backdrop of the worst market crash since the Great Depression. In Retirementology, Dr. Salsbury proposes an entirely new way to think about how we spend, save and invest money. By showing investors how their emotions can lead to irrational behavior and bad habits, Dr. Salsbury strives to help Americans break the dangerous cycle of overspending and rising debt that has contributed to the financial crisis.
In But What If I Live? The American Retirement Crisis, Dr. Greg Salsbury delivered a wake-up call for millions of under-saved and overspent Baby Boomers. The book was published during the bull market of 2006/2007, but Dr. Salsbury warned that taxes, healthcare, inflation, and a host of other issues posed a serious threat to Americans’ retirement security. He has delivered dozens of presentations on the retirement crisis across the country, and continues to educate people on how to address the key challenges that stand between them and their retirement dreams.