Gary & Valerie Berman | Ketchup & Salsa: Cultural Competency For Profit

Gary & Valerie Berman

Ketchup & Salsa: Cultural Competency For Profit

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$10,000

Gary & Valerie Berman
Featured Keynote Programs

Ketchup & Salsa
Cultural Competency For Profit

Colombian born Valerie (Salsa) and Chicago born Gary (Ketchup) share a wonderful, passionate, HIGHLY interactive and entertaining keynote presentation based on their 20 year multicultural marriage combined with consumer and marketing insight from their pioneering market research company.

They share relevant stories and insights that everyone can relate to (think My Big Fat Greek Wedding) and they will literally get you off your feet (to dance and to embrace).

As co-presenters, Valerie and Gary will also conduct LIVE audience polling on issues that are important to you and to your audience. The results are instant and they have the amazing ability to relate the real-time findings into actionable steps that can be used as soon as you return to your office!

Juxtapositioning™
How Business Can Get Multicultural Right

For decades, corporate America has talked about diversity, ethnicity, multiculturalism, emerging markets, and market segments - without producing a measurable formula for realizing sustained revenue from this rapidly-growing but untapped consumer pool.With the revolutionary Juxtapositioning method, Gary sweeps aside the squabbles over terminology and shows you how to apply a results-driven, measurable approach to earning trust, loyalty, and profit from multicultural market segments. So you can make money and do the right thing.
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Gary & Valerie Berman

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