Doug Stevenson
Storytelling in Business Expert
Featured Topics
Fee Range
$9,500
Doug Stevenson
Featured Keynote Programs
Aikido Selling
Sell It with a Story
Facts fade - data gets dumped – but stories persuade. This is a keynote or workshop that illustrates how to use strategically chosen and crafted stories in a sales conversation or presentation. If your salespeople are guilty of showing up and throwing because they default to facts and data without making an emotional connection, Aikido Selling is the answer. Aikido is a martial art defined as “the way of blending energy.” Never again will your people overcome objections with facts and data alone. There is a better way, the Aikido Selling way.
1. Make an Emotional Connection
2. Open with a Story – Close with the Data
3. Find Your Yoda
4. Pick One Point
5. Use Dialogue
6. Create Story Surrogates
7. Be Unforgettable
Lead, Engage and Persuade with a Story
Leadership Keynote
This entertaining and instructional keynote or workshop helps leaders understand why stories are an effective leadership strategy and how they can be used to make an emotional connection with employees, stakeholders and customers. Doug shares Seven Story Rules for choosing, crafting and delivering powerful stories. In addition, he illustrates how you can embed data in a story. Emotion is the fast lane to the brain. When you master the craft of storytelling, you leave a lasting and positive impression each time you speak. Never be boring again. Here are the Seven Story Rules:
1. Be Strategic
2. Pick One Point
3. Find a Yoda
4. Sell It with a Story
5. Make an Emotional Connection
6. Stick the Landing
7. Be Unforgettable