Cynthia is one of the best keynote presenters! She is brilliant, engaging and a very passionate speaker with a clear presentation manner and delivered powerful messages that resonated perfectly with the audience. We received so much positive feedback from the conference delegates. I would highly recommend Cynthia to anyone!
Cynthia Round
SVP Marketing & External Relations Metropolitan Museum of Art
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Cynthia Round
Featured Books
The Soho Rep Book: Thirty-Five Years of New York City's Big Small Theatre
by Cynthia Round
When Core Values Are Strategic
by Cynthia Round
Inside the Minds: The First-Year CMO
by Cynthia Round
Cynthia Round
Featured Keynote Programs
Branding
Beyond Relevant to Irresistible
The best brands understand that emotional connection is the key to their brand relationship and loyalty. Relevance is table stakes; today you need to be irresistible. Hear how to excavate the essential intangible truth of your brand and better align your organization to build an irresistible 360 degree experience.
Can We Make Our Cultural Institutions Irresistible?
How can a 145-year-old art museum stay relevant in an increasingly digital world where institutional authority is challenged and lines are blurred between what is and isn’t art? Does art matter? Can we make the arts more open and central to the lives of a broader, more diverse audience? How do the principles of brand strategy apply to cultural institutions?
Using Brand Strategy to Create Social Change
If marketing can create a cult-like following for a pair of running shoes or a cup of coffee, we can use these same approaches to inspire better choices for healthy lives, give more children the education they deserve, or to save the planet. What can the world’s best consumer brands teach us about creating positive social change.