Art Turock | "Invent Business Opportunities No One Can Imagine"

Art Turock

"Invent Business Opportunities No One Can Imagine"

Fee Range
$10,500

Art Turock
Biography

Art Turock is a business speaker and corporate consulting expert. Art Turock, a corporate leadership speaker and motivational business speaker, uses strategic innovation to produce sustainable sales growth.

The essence of Art Turock's work as a business speaker is captured in his book, "Invent Business Opportunities No One Else Can Imagine" which challenges the conventional wisdom "Ask customers what they want and give it to them." Industry trendsetters solve customers "latent needs"-that is, give them products and services they value but would never think to ask for.

Art Turock's activities as a corporate consulting expert and 200 executive interviews annually, produce constant interaction with innovation catalysts. Consequently, his "big ideas" have been featured in Success Magazine, USA Today, Association Management, Fortune, CNN and Bloomberg News.

Art Turock's clients include IBM, 3M, Merck, Safeway, AT&T, ASAE and Young Presidents' Organization. As a business motivational speaker, his audience evaluations emphasize: thought-provoking content, energetic delivery, and extraordinary customizing.

At age 26, Art Turock gained his first leadership experience as Director of the University of Iowa's Interpersonal Skills Training Project, where developed a statewide training team. Today, as a leadership speaker, he addresses strategic innovation, change mastery, and managing for peak performance.

"Empowering People to Conceive, Commit to, and Create Bold Futures."

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Invent Business Opportunities No One Else Can Imagine

When the Ten Commandments for Business Success come down from Corporate Mount Sinai, they will include: “Ask customers what they want and give it to them.” But is it all that simple? Unless you are blessed with Jules Verne-like visionary customers, their answers will be minor tweaks on what the industry is already providing—not exactly the input that fuels bold innovation. Sales goldmines lie in recognizing and offering solutions to “latent needs”—that is, what customers might value but have never experienced and would never think to ask for.

Change Mastery
Maintaining a Results-Driven Focus and Embracing the Freedom in Marvelously Uncertain Times

This program provides two things most people lack—an empowering perspective about change and best practices for self -management and guiding team members through change. Change masters experience more excitement than fear, more freedom for ingenuity than compliance with management's marching orders, and more focus on results than daily distractions.

What Great Managers Do To Retain Top Talent and Motivate Peak Performance

This program capitalizes on a 15-year Gallup Organization Study (compromising 1 million talented employees and 10,000 great managers) that examines the best practices employed by great managers for retaining and motivating top talent.

Rethinking Your Business
Innovative Thinking Methods for Out-of-the-Box Times

50% of this program is spent in 6-person teams engaged in facilitated exercises in identifying customer’s latent needs and creating imaginative products and services. There are two outcomes: a list of fresh ideas to consider implementing and a reliable process to guide future innovative thinking efforts

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Art Turock

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