Ann Handley

Featured Videos

These are weird times to be in Marketing, aren’t they? It’s business as usual at exactly ZERO companies. That’s true no matter what you do or what you sell …B2B, B2C, SMB … all of us.  Everything is suddenly, confusingly different.  So, what’s the path forward? What do the current times mean for you, your business, and your customers? In this presentation you’ll learn:

- How the notion of brand storytelling has shifted

- 7 non-negotiable things your storytelling MUST do

- The best tactics for connecting with customers right now

How content marketing and storytelling can give your organization the ability to reach the people you need to reach.    

In this fun, inspiring session, Ann will counsel you on how your organization can create marketing that’s engaging—because your audience demands it, and your organization deserves it.

The three specific places where most companies are relying on fake facts and hunches instead of data, research, and honest empathy. Ann delivers inspiration to develop marketing stories and programs that don’t just drive business… but also feed your soul. 

Time: 45-60 minutes

Tactics, tricks, takeaways for improving your marketing writing.

Suited to: Marketing practitioners, writers, journalists looking to move into content marketing, creatives

Most everyone hates writing.

But most everyone loves to have written.

Especially when we’ve produced something we can be proud of. ("Of which we can be proud” might be technically correct, but it sounds too stuffy, amirite?)

Come to this fun session to hear Ann’s key insights on a subject near and dear to her heart: how you can take your writing from second-rate to spectacular.