Alexandra Samuel | Data Storyteller, Wall Street Journal Contributor and Author of Work Smarter with Social Media

Alexandra Samuel

Data Storyteller, Wall Street Journal Contributor and Author of Work Smarter with Social Media

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Alexandra Samuel
Featured Videos

Current: Hacking Parenthood: The 3 Worlds of Digital Parenting

Time 12:52

More Videos From Alexandra Samuel

Hacking Parenthood: The 3 Worlds of Digital Parenting
Time 12:52
Social Media Adoption and Policy Formation
Time 06:35
What Can 'Star Trek' Teach Us About Our Work Life?
Time 08:35
Hacking Parenthood
Time 06:42

Telling Stories with Data

Whether you’re dealing with big data or smaller, more manageable “little data”, you need to be able to not only understand and learn from it, but tell effective stories with it. In this talk, Samuel shares the secrets of her success as the tech industry’s leading data storyteller: The approach to data visualization that landed her company a feature spread in the Harvard Business Review.The research design that made her report the go-to authority on the sharing economy. The storytelling strategy that made her the go-to data journalist for Forbes’ prestigious report on the World’s Most Influential CMOs. Through this behind-the-scenes account, audiences will learn the steps to developing an effective data storytelling strategy, from data gathering and visualization to media and social media engagement

The data code
The new rules of customer data

From the Cambridge Analytica scandal to Europe’s new privacy policy directive, companies are grappling with increasing sensitivity and pressure when it comes to how they handle their customers’ data. But that doesn’t mean brands need to forgo the insight that comes from really knowing their customers; it just means they need a strategy that respects customers’ privacy and autonomy. In this talk, Alexandra Samuel shares the principles and practices that allow businesses to make effective, respectful use of customer data. Building on her experience developing innovative social media data strategies for some of the world’s leading brands, she maps out the best practices that give companies the insight they need — without betraying their customers.

Hacking Parenthood
What 10,000 North American families know about our digital future

From boardrooms to classrooms, children’s growing use of technology has ignited debate over the addictive power of screens and the best way to prepare kids for a digital future. In this talk, Alexandra Samuel addresses the controversy with the same data that has driven her widely discussed stories for The Atlantic, JSTOR Daily and The Wall Street Journal: An original survey of more than 10,000 North American parents that uncovered three distinct digital parenting styles. Countering speculation with hard data, Alex shows what these three different styles mean for the future of business, education and society.

How to robot-proof the next generation

You don’t have to worry about the Terminator to wonder how today’s kids and young adults will fare in the world of work. Between the rise of artificial intelligence and the shift towards a gig economy, economists and policy-makers now fret over the coming “end of work”. But that doesn’t mean employers, educators, families or governments need to give up on the next generation. Building on her research on how tens of thousands of North Americans are navigating the collaborative economy and their own household technology choices, Alexandra Samuel maps out the robot-proofing strategies that will ensure today’s young people become tomorrow’s successful managers, entrepreneurs, and employees.

Alexandra Samuel
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