Revenue Through Relationships
The naked truth on relationship marketing
Eighty percent of business owners believe they have a great relationship with their customers, when only twenty percent actually do. Why? Because business owners believe that when a customer comes in to their business to purchase a product or service that constitutes a relationship. They assume their customers care about them. In this presentation Troy will reveal the naked truth and REAL meaning of relationship marketing.
He will demonstrate what defines best practice when you are building a customer relationship marketing programme for your business and show you how you can get a programme started easily and effectively.
Troy will offer examples of some of the better relationship marketing programmes he has developed for some of the worlds greatest brands, how they worked, why they worked, and for whom they worked.
Business owners spend all their lives chasing more customers, when in fact, the real revenue lies with those they currently know.
Troy’s presentation covers a range of subjects including:

How to get ready for market and plan a solid relationship marketing approach

The 3 naked truths about your customers, and your relationship with them

How to get more from your existing customer base by building better relationships.

How to attract new business through your existing customer base.

How to deliver the RIGHT marketing message

How to set up a relationship marketing programme in your business.