Steven Cook
Biography

Steven has 25+ years experience as an accomplished Fortune 50 global strategic brand marketer and Chief Marketing Officer with GM expertise in consumer-centric brand building, transformational innovation, B2C and B2B business development and account management with P&G, Coca-Cola and Samsung Electronics, as well as Silicon Valley startup experience.

He has built and led iconic, image-based CPG and durable passion brands globally online and offline in the highly competitive Electronics, Tech, Entertainment, Beverage, Food, Cosmetics, Personal Care, and Health & Well-being categories where building customer intimacy and strong emotional connections with consumers is critical to growing brand equity and KPI results.

Steven harnesses deep expertise to build and inspire teams to achieve value-add results:
Classic brand & product management for B2C & B2B, digital & social media marketing, P&L, strategic planning, integrated communications, consumer insights, experiential marketing, retailer marketing, shopper marketing, PR/Corporate Communications
Transformational innovation in product and commercial platforms
New business development and account management
Omni-channel strategic partnerships and consumer-centric programs

Steven is the Founder, Managing Partner of www.FortuneCMO.co working with Fortune 1000 companies & at Silicon Valley startups as CMO & Head of Biz Dev. He is leveraging this experience as an Executive Board Advisor to Forte Ventures startups www.ForteVentures.com/Advisors where he is serving in CMO, Biz Dev & Series A capital raise roles. http://www.fisiononline.com/about-us/leadership.php

Steven was Samsung Electronics SVP, CMO, North America where he led Brand Marketing B2C and B2B teams and agencies across the $25 Billion Divisions. He was part of the Executive Team that contributed to Samsung maintaining its #1 share in HDTV and achieving #1 share in Mobile Phone in the U.S., and creating synergy across Product Groups.

Steven served as Coca-Cola VP Worldwide Strategic Planning, Business Development and Marketing for 13 years leading global and local teams to develop innovative consumer-driven brand strategies, technologies and programs. His brand marketing career started with P&G leading iconic brands and growth initiatives in N. America, Europe, Latin America and Asia-Pacific for 13 years.

He is regularly invited to Chair CMO events, keynote, and lead panels at global CMO thought leadership conferences. Steven is the Resident CMO and Contributing Editor for CMO.com , and a Writer for Forbes CMO Network, and has been published in other leading CMO and business ePubs. http://newsle.com/StevenCook He is on the Palo Alto-based CMO Council Advisory Board and is on the London-based CMO Exchange Advisory Council. www.linkedin.com/in/StevenCook1

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Omni Channel & E- Commerce

- What are the latest trends with the evolution of the omni-channel & e-commerce? Future forecast.
- Who are the brands that are getting this right & those who are not? Why? Story examples to
demonstrate.
- What are best practices for omni-channel & e-com? Story examples to demonstrate.
- The importance of ‘Customer Experience’ in an omni-channel world.
- How will new consumer enabling tech like the Internet of Things, Artificial Intelligence, Virtual
Reality, Augmented Reality & Virtual Assistants impact omni-channel & e-com marketing?
- Top 10 things your company can start tomorrow to improve your omni-channel & e-com marketing.

Rethinking the CMO to Deliver Increased Value

Market dynamics, digital and social media, technology and other factors have been radically transforming the expectations and organizational needs from the CMO and the Marketing function at an accelerating pace. From the C-suite to the customer, the ‘value’ that needs to be delivered to commercially accelerate growth is changing like never before.

Steven will discuss why the CMO and Marketing function roles need to evolve to a higher value 21st Century purpose: CGAR5: Commercial Growth Accelerator with 5 high value focus areas

Relationships: Building high-trust relationships between the company/brands and customers, enterprise functions and stakeholders…turning them all into advocates and affiliates.

Reputation: Building an authentic, trusted reputation for company/brand, and ensuring that all messaging consistently reinforces this across all online and offline touch points.

Relevant re-imagining: To stay relevant in a fast-paced environment with evolving expectations, leading and enabling the re-imaging of what the company/brand can be.

Revenues & results: Identifying, developing, measuring and being accountable for delivering revenues and other key company/brand metrics.

Real-time: Building CGAR5 capabilities and a Team that can lead all of the above areas collaboratively across the C-suite and enterprise partners, and interact with customers, at the speed of business today...in real-time.

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Steven Cook

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