Steve Beecham

Steve Beecham is President of Home Town Mortgage in Alpharetta, GA and an author and speaker who shares his techniques for helping companies and individuals succeed in business through networking...

If It Bleeds, It Leads

We are all familiar with the line, "If it bleeds, it leads." The theory is that negative stories capture our attention more than cheerful ones do.

But Jonah Berger and Katherine Milkman, both Wharton School professors, studied this theory and found it not to be true. In fact, they found that the most viral stories on social media are happy ones.

Seth Stephens-Davidowitz, author of Everybody Lies, agrees. He says, "Content is more likely to become viral the more positive it is."

So my question to you is – can this also work with the way you treat others?

I decided years ago to run my business from a place of giving back. And I have found that it not only works but is a lot more fun.

Try being overly nice and willing to go out of your way for your customers and neighbors. What you might find is that they will refer you more customers. What you will definitely find is more happiness.

And that alone is worth the shift.

Buy the Ticket
Posted May 24th 2018
If you watch my Beechwalks videos you have probably already heard this story but I believe it's one worth repeating. About a ye...

Dos Equis Anyone?
Posted May 15th 2018
He speaks many languages, and three of them only he speaks. He has never waited 15 minutes after finishing a meal before return...

Steve's List - Not Angie's
Posted May 9th 2018
My BUZZ around town is that I know everyone. And although I don’t know everyone, I do love meeting people and enjoy connecting ...

Why Are You So Scared?
Posted May 1st 2018
If you are SCARED to do something, use this 3-step process to help alleviate the fear. Vision = Belief = GRIT Listen to my podc...

Because I Said So
Posted April 24th 2018
Didn't you hate hearing that phrase from your parents when you were growing up? Do you catch yourself using it when dealing wi...

I Don't Believe You
Posted April 17th 2018
The art and science of body language fascinates me but here's my disclaimer: I'm still a student. Taking that into account, h...

Get What You Want
Posted April 4th 2018
Several times a day you ask people to go along with you. You're asking them to trust you, believe in you or like your idea. Her...

If It Bleeds, It Leads
Posted March 27th 2018
We are all familiar with the line, "If it bleeds, it leads." The theory is that negative stories capture our attention more th...

Growing Your Service Business
Posted March 14th 2018
According to a recent article in Inc Magazine, there are three things you must consider in order to grow your service business:...

A Deep Dive on Company Culture
Posted March 6th 2018
We have been talking about leadership for years. The next great corporate frontier is creating great culture. The younger work...