Steve Smith has been the President of four airlines in Canada, including Air Ontario, WestJet and Air Canada’s ZIP. His most recent position was Senior Vice President, Customer Experience for Air Canada, where he was responsible for the 14,000 employees who touched the customer.

Steve is known for his leadership, and in particular his ability to create a corporate culture which allows the front line employees to deliver a great customer experience. In addition, Steve excels at corporate strategy, being able to understand the bigger picture, and what must be done for a company to adapt to be part of the future.

Steve is currently an Executive-in-Residence at both McMaster’s DeGroote, and Western’s Ivey Schools of Business. He graduated from the University of Waterloo with a Bachelor of Mathematics and from McMaster University with an MBA.