After finishing his studies in economics, Stefan Engeseth pursued a career as a professional dancer. In his spare time, he read books on management, innovation and marketing, an interest that eventually led to the creation of his own related theories and concepts.

Stefan's ideas range from innovative and future-oriented to bordering on far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today?s highly competitive business world. The question is, how far are you prepared to go? Stefan uses scenarios from companies such as CNN, Sony, GM, Coca-Cola and Ericsson to illustrate the enormous potential of all companies. Ranked among the top five per cent by one leading speaking bureau.

Stefan has always been fascinated by the detective?s endless search for clues and answers. He has used interviews with real working detectives to formulate theories for the business world. Detective Marketing presents his method of finding what?s hidden in the blind spot and learning to see what your competitors don?t. The detective finds your customers? hidden needs and helps the marketer communicate it. Who knows what you will come up with.

His book on the topic ONE was released internationally in 2005.

Over the years, Stefan Engeseth has worked as a speaker and consultant with internationally companies and Fortune 500 corporations. Often he is described as on of the world?s leading experts in his fields (well he like to say its only common sense). Regardless of the brand favoured by customers, common sense remains a useful competitive tool.