Robert Gordman
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Speech Topics
- Every company can create a Sweet Spot, have you found yours?
Every company can identify a “sweet spot” where they can win against their strongest competitors. This presentation explains how to study the marketplace to determine an available sweet spot, and develop a business plan to ensure that a company’s sweet spot remains defensible.
- Why are your satisfied customers buying from your competition?
Companies need to go beyond simply satisfying customers to create undying loyalty. This presentation shows the importance of understanding the must-have customer’s rules so they can become a loyal customer for life.
- Is your advertising more effective than the Energizer Bunny?
Increased sales don’t necessarily translate into increased profits. This presentation shows how to analyze the effectiveness of a company’s advertising, and determine whether the investment is providing an appropriate return on investment
- More core customers = sustained, profitable growth
This presentation focuses on turning Must-Have customers into core customers, which equals increased sales and profitability. Participants will leave with proven tools they can use to find and capture the customers they haven’t got.
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Robert Gordman Fees
$15,000 Keynote
$25,000 Half Day
Robert Gordman Travel
Please note: Information is provided as a general guide. Expenses can vary depending on time. Please contact us for specific fee information.