And the Phony Speaker Is...

May 01, 2015

Shruthi Lapp

Marketing Coordinator

Marcus Markam!

marcusphony

 A reader of many NYT’s best-selling books. Mr. Markam’s hit reality show “How Tall Are You?” garnered response from critics in two cities and was glowingly described as “mind-numbing” by one TV executive. Although limited by his fear of crowds, a video recording of his somber juggling act “Mucho Queso? Si!” is sure to impact your next event. Mr. Markam is a 2011 winner of the FONI (Foundation of New Initiatives) Award.

We love some healthy competition, which is why we thought it'd be fun to get others in on the action. A phony speaker was planted in the pages of our brand new catalog amongst 456 speakers in the hopes that we’d have the chance to send one very lucky, very intuitive person to Atlantis. Kelli, of Baltimore, MD, we're thrilled for you to get some rest, relaxation, and sand in your toes! 

The getaway included a round-trip for two to Atlantis Resort for five nights, plus a little bonus cash to help with expenses. What better way to celebrate the newest, most beautiful and user friendly speaker catalog in the industry? In just fifteen days, we received an incredible response of 1,117 total entries and 431 correct ones! Thank you to everyone who rose to the challenge and provided us with your valuable feedback!

 


 

"BRILLIANT marketing / social / word-of-mouth campaign. VERY very smart!!!!!!" 
"Great email. It’s always hard to get past the two second delete reflex from decision makers but I think you might have done it with this one."
"First of all... GREAT idea... and second, holy COW it took me a long time! Twice over the book and then I absolutely needed the hint. He has such an honest face...... ;) But it was a great opportunity to really dig into the breadth of speakers you offer, and get some ideas for my clients this fall. Well done!"