Philippa Gamse
E-Commerce and Business Trends Analyst
Featured Topics
Fee Range
$7,500
Philippa Gamse
Featured Keynote Programs
Approaching technology strategy
This program looks at new and emerging technologies, both of general interest, and customized for your industry. It discusses how these relate to your business; short, medium and long term planning; understanding the human issues and barriers to technology adoption; and evaluating your return on investment.
Beyond Hits
Mining for Gold in your Web Traffic Reports
Understanding your traffic patterns is absolutely key to measuring the success of your site - but what do all the numbers and graphs really tell you?
Emotionally Connected Websites
People make decisions emotionally, not intellectually. We all know that. So why do most Websites fail to create the crucial emotional connections with their visitors which can significantly enhance their response and ongoing return on investment?
Making the Internet Work for You
No matter how far along you are in creating your Web site, you'll benefit from this seminar. Whether you are putting up a Web site for the first time or have been online since the beginning and no matter how large or small your business is, you'll pick up practical advice that you can put to use at once.
The Top Seven Strategies for Website Success
Seven critical strategic considerations, issues and opportunities for any company or organization with a Web presence - whether primarily business to business, or business to consumer. Offers plenty of customized examples, case studies and solutions.
Maximize your Web & Social Media ROI
In a tight economy, CEO's and Controllers are increasingly demanding proof of return on their Website and social media investment - and rightly so.
Yet in fact, the majority of businesses are leaving money on the table, or failing to take full advantage of revenue-generating opportunities from their Internet presence.
And in many cases, executives don’t know about these losses, or how to detect them.
So how do you effectively plan for and evaluate your online success?
In this highly interactive program, Philippa shows you how to:
• Define strategies for your Website and social media presence that ensure optimum support for your business and allow you to effectively measure results.
• Derive meaningful and actionable intelligence (as opposed to “feel-good numbers”) from your Web analytics to direct ongoing improvements.
• Designate appropriate management and implementation personnel, with an appreciation of the skills and knowledge required for each role.
After attending this program, participants will have a clear understanding of the strategic “30,000ft view” of their Web activities. They will also know how to assign resources and responsibilities for optimum return on investment.