Omar Johnson | Former CMO at Beats by Dre, and Former VP Marketing at Apple

Omar Johnson

Former CMO at Beats by Dre, and Former VP Marketing at Apple

Omar Johnson
Featured Videos

Current: Joining Beats by Dre

Time 04:58

More Videos From Omar Johnson

Joining Beats by Dre
Time 04:58
Marketing in A Big Company vs. a Startup
Time 03:59
"The Rules"
Time 03:01
Storytelling/Product is King
Time 06:53

VIRTUAL KEYNOTE
BUILDING AN INTERNATIONAL BRAND

When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

DIVERSITY IN BUSINESS
MEETING PEOPLE “WHERE THEY ARE”

Many leaders and business owners are at a loss on how they can concretely effect change and grow their business in regards to diversity. Join us for a conversation with Omar Johnson, Former CMO at Beats by Dre, and Former VP of Marketing at Apple, Inc. as he shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts

The Beats Story
Building an International Brand

When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

Marketing Brands with Authenticity and Emotion

Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

Omar Johnson
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Omar Johnson

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