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Michael Solomon Speech Topics

Consumer Behavior and the Marketing Mix

Understand fundamental marketing strategy from the perspective of the consumer. Explore how shoppers infer product quality from such signals as price, place of purchase, product design and packaging and marketing communications. Learn how firms around the globe have successfully used these elements of the marketing mix.

Consumer Trends

Today's consumer is a moving target. Learn how trends such as product simplification, disintermediation, time poverty, hedonism, ethnic diversity and Generation Y will impact your bottom line.

Lifestyle Marketing--You Really Are What You Wear (and Eat, and Drive, and…)

Products, services, and media surrounding us, from Nike to Gucci, Ford to BMW, MTV to Vogue, form consumption communities that define who we are -- and who we want to be. To develop a brand personality that will become part of these communities, marketers need to understand how consumers use products to define themselves and to create a social identity they want to communicate to others.

Net Profit

When it comes to marketing on the World Wide Web, you're either on the train or under it. But how do consumers respond to Web marketing strategies? Focus on designing consumer-friendly internet communications. Learn about state-of-the-art marketing research techniques that collect data interactively by harnessing the power of the Web.

The Brave New World of Consumerspace

Evolving trends in technology and lifestyles are fundamentally changing the ways relationships between consumers and companies are formed, maintained -- and dissolved. Many people now feel empowered to choose how, when, or if they will interact with corporations as they construct their own consumerspace. How are firms innovating to optimize their presence in consumerspace? Reality engineering strategies such as product placement, virtual communities and guerrilla marketing are some alternatives for penetrating consumer awareness. Learn how approaches such as mass customization, personalization of online shopping environments, and the integration of lead users into the product design cycle have the potential to let producers and consumers work together to map the brave new world of consumerspace.

Why We Buy

Learn how modern-day consumer rituals and magical beliefs associated with activities and products from bathing to blue jeans have been successfully used by firms to drive their marketing communications and positioning strategies.