Michael Morrison is passionately interested in the strategies developed by the shops of the 21st century to turn the exchange of money for goods into an addictive pastime. ...it is the whole experience, not just the product......Morrison is the David Attenborough of the retail jungle. Michelle Griffin. Sunday Life.

Michael Morrison is a visionary expert in the art of sensorial marketing, emotional branding and experiential retailing and has developed strategies to create unique environments. These strategies incorporate the five senses and link into the consumers' emotions. Strategies that can enhance your brand perception, capture the imagination of existing and potential customers and entice consumers into your space. Strategies that can change the perception of time, influence buyer behaviour, thinking and decision making and ensure that they will return more often.

Michael is a dynamic and inspirational presenter and his multi-media presentations draw on his vast experience in all aspects of retailing and as expert in international retail marketing.

Michael works very closely alongside retailers, architechs, designers, brand managers and marketers helping them to create their brand difference and unique brand experience. His presentations capture the imagination of his audience. He will challenge the way you think about your business environment and provide you with strategies to enable you to exceed your customers' expectations.

He is a regular commentator in the media on current retail trends, the future retail landscape and experiential retailing.

Michael travels extensively and his visits to leading retailers around the world focus on the very latest retail and marketing trends, store formats, retailing methods, operational practices, marketing concepts and in-store shopping experiences, across all sectors of the retail industry.