"The question is why should we worry about making money? Thank you Louis Barajas for showing us the reasons we as Latinos should answer the question." "In his book, The Latino Journey to Financial Greatness, Louis has done for our community what few people have ever attempted: He has given a broader meaning to success and facilitates a process of self-empowerment that transforms how we define our livelihoods and our lives." "Latino Progress on any front - population growth, political participation and educational advances - has been widely noted. The next great milestone is economic empowerment. Louis Barajas has written a grounded, practical guide to Latino economic progress that can touch many lives and can help change our country in the process." "Every Latino with an eye of success needs to read Louis Barajas' book. It teaches new ways to set higher financial expectations of ourselves. His book provides the road map to financial greatness, helping the reader navigate the cultural and self-imposed roadblocks that can get in the way."