Linda Kaplan Thaler, CEO and founder of the Kaplan Thaler Group, is responsible for formation and development of many of the world's most iconic marketing campaigns. From the Aflac duck to the Toys 'R' Us jingle, she has made a remarkable impact on American pop-culture.
Linda Kaplan Thaler is CEO and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. The firm is ranked by industry publications as the fastest-growing advertising agency in the United States, and is touted for its breakthrough creative and immediate results. Her daily role is ultimate decision-maker, cheerleader and supervisor of all creative output
Linda has been responsible for many of the most touching, relevant and recognizable commercials during her 25 years in the advertising and entertainment business. She is acclaimed within the industry for her innovative, diverse and topical approach. In many ways, her work has become part of the American pop-culture landscape.
The Kaplan Thaler Group is renowned for creating memorable and endearing impressions. The firm's current client roster includes Aflac (yes, that quacking duck!), Continental Airlines, Champion, Outback Steakhouse, Revlon, P&G’s Dawn and Swiffer, TiVo, Wyeth's Centrum and Pfizer’s Lipitor, to name a few. Linda has personally authored and composed campaign jingles that are among the industry’s gold standard such as “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” and “Kodak Moments.”
Linda Kaplan Thaler is a best-selling author. Her latest book titled, "The Power of Nice: How to Conquer the Business World with Kindness" (Doubleday), which she co-wrote with Robin Koval, demystifies the notion that nice “guys” finish last. "The Power of Nice", which debuted on the New York Times and Wall Street Journal best-seller lists, has been featured on NBC’s The Today Show, Nightline and in Newsweek and O, The Oprah Magazine. Linda and Robin’s first book "Bang! Getting Your Message Heard in a Noisy World", a savvy marketing book, was also a national best-seller.
Linda and husband, Fred, live with their two children in New York City.
