Kevin Roberts | Founder of Red Rose Consulting and Former Chairman and CEO of Saatchi & Saatchi

Kevin Roberts

Founder of Red Rose Consulting and Former Chairman and CEO of Saatchi & Saatchi

Featured Topics
Fee Range
$40,000
Travels From
New York, NY, US

Kevin Roberts
Biography

Kevin Roberts is an international business leader, founder, and educator. His company Red Rose Consulting counsels business leaders and employees on creative thinking, marketing, and leadership.

A CEO for 22 years, Kevin has an uncompromisingly positive and inspirational leadership style, with an ability to generate ideas and emotional connections that accelerate extraordinary value. Kevin's latest book 64 Shots: Leadership in a Crazy World (2016) offers frameworks and solutions for winning in a business world that has become volatile, complex, uncertain, and ambiguous.

Born and educated in Lancaster in the north of England, Kevin Roberts started his career in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he became CEO of Pepsi-Cola Middle East; and later Pepsi's CEO in Canada, over-taking Coke in the 'Cola Wars.' In 1989, Kevin moved to Auckland, New Zealand, to become Chief Operating Officer with Lion Nathan, growing the company to become the region's leading brewer.

From 1997 to 2014 Kevin was New York-based CEO Worldwide at Saatchi & Saatchi, one of the world's leading creative organizations, with responsibility for the effectiveness of several of the world's leading advertising budgets including for clients Toyota and Procter & Gamble. He retired as Chairman of Saatchi & Saatchi in 2016. For 16 years Kevin was a member of the Management Board of Publicis Groupe, the Paris-based global communications group active in 108 countries and employing 80,000 professionals, as it grew from the world's seventh largest communications group to the third.

Kevin advises national organizations and global brands across commerce, media and sport. He has honorary appointments and doctorates at a number of universities. He is Honorary Professor of Creative Leadership at Lancaster University (England), Honorary Professor of Innovation and Creativity at the University of Auckland Business School (New Zealand), and Honorary Professor of Leadership and Innovation at the University of Victoria School of Business (Canada). With academic colleagues, he wrote Peak Performance: Business Lessons from the World's Top Sporting Organizations, an inspiration-driven business theory and practice. In 2004, he wrote Lovemarks: the Future Beyond Brands, a ground-breaking business book published in 18 languages, showing how emotion can inspire businesses and brands to deliver sustainable value. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009. His 2005 book Sisomo (for sight, sound, and motion) explored the future of the screen age.

In 2013, Kevin, a New Zealand citizen, was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. Currently, he is business ambassador for the New Zealand United States Council and Chair of the following organisations: Unfiltered (Auckland-based business education platform); Beattie Communications (UK creative communications consultancy); My Food Bag (New Zealand home food delivery service); and CricHQ (the world's largest digital platform for cricket).

He is a former director of the New Zealand Rugby Union and former chairman of USA Rugby. He also served on the Board of New Zealand Football and as a Trustee for a Team New Zealand America's Cup challenge. Kevin has homes in Carefree Arizona, New York, Auckland, and Grasmere in the English Lake District.

He has made presentations to business audiences in 60 countries, with a San Francisco technology reviewer noting, "Kevin Roberts was arguably more entertaining and more informative than any other speaker, speaking about any other subject, anywhere. That is saying a lot, but during the hour of his speech, there was nowhere else in the world that I would have rather been than in his audience."

Kevin Roberts
Featured Videos

Current: The Global Competitiveness Forum #GCFtalk

Time 23:47

More Videos From Kevin Roberts

The Global Competitiveness Forum #GCFtalk
Time 23:47
TEDx: The Power of Love
Time 02:36
You Deserve Joy
Time 01:09

Winning in the Age of Now

Wanting to win is a key business ingredient in an era defined by instant expectation, delivery and response. In this presentation, Kevin Roberts maps a future where people are living right in the moment. With ideas, insights, and case stories, Kevin works through the steps needed to connect with an audience to achieve business success.

Inspirational Leadership

In this presentation, Kevin Roberts presents an accelerated model for leadership where there are no followers. Instead every person in the organization is an inspired leader driven by purpose and working together to deliver Peak Performance.

Lovemarks
The Future Beyond Brands

In creating the transformative idea of Lovemarks, Kevin Roberts has changed the conventions of brand marketing. In this presentation, Kevin presents the theory, practice, and secrets that can turn a brand in any category into the ultimate premium profit generator.

Kevin Roberts
Featured Books

64 Shotsby Kevin Roberts

64 Shots

by Kevin Roberts
Love Marksby Kevin Roberts

Love Marks

by Kevin Roberts
The Lovemarks Effectby Kevin Roberts

The Lovemarks Effect

by Kevin Roberts
Peak Performanceby Kevin Roberts

Peak Performance

by Kevin Roberts
Get more details and availability

Kevin Roberts

Give us some basic details about you and your upcoming event, and one of our experts will be in touch with you quickly regarding pricing and availability.
Event Details
Your Details
Cancel
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.