Jon Acuff

  • NYT Best-selling Author
  • 4 Million Strong Blog Following
  • Media Contributor and Communicator
Do Over: Investing in the 4 Things that Every Great Business Needs to Navigate Change

The rate of change gets faster and faster each day. Technology is changing, ask the Flipcam and Blockbuster. Careers are changing, ask graphic designers who seemingly overnight had to learn how to...

The rate of change gets faster and faster each day. Technology is changing, ask the Flipcam and Blockbuster. Careers are changing, ask graphic designers who seemingly overnight had to learn how to design for a new online medium. Whole industries are changing, ask the hoteliers who suddenly find one million new competitors via the room-renting app Airbnb. Value systems are changing, ask millennials, 45% of which care more about workplace flexibility than salary.

Some companies will get stuck. When the New York Times asked, “Why didn’t Kodak create Instagram?” they were commenting on how easy it is for even successful companies to get crushed by the waves of change. Other companies will thrive amidst the turbulence.

Change is upon us and depending on how you approach it, it can be either overwhelming or an opportunity. The key is to see it for what it really is, a Do Over, a chance to reset. And if you want to navigate a Do Over, the best leaders in the world, running small businesses to massive corporations, know it takes four investments: Relationships, Skills, Character and Hustle.

The good news is, your business and your employees already have everything they need to make the best of a Do Over.

In fact, you’ve had it for years.

Sound like marketing hype? It’s not.

You already have each of those four critical investments, now it’s time to amplify them and apply them in a new way.

Why? Because your business is going to experience four real seasons of change:

You will hit a Ceiling and get stuck, requiring sharp skills to free yourself.

You will experience a Bump, unexpectedly running into a difficult market, requiring strong relationships to survive.

You will make a Jump, requiring solid character to push through the chaos launching something new always stirs up.

You will get a surprise Opportunity you didn’t see coming, requiring dedicated hustle to take advantage of it.

The good news is there are only four types of change you will face as a company. The great news is that there are simple, practical ways to get the most out of each.

Change is coming for all of us.

Get ready.

Get working.

Get stuck-proof!

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Hustle and Empathy: Two Surprising Sides of Sales

Connectivity has changed selling in some wonderful, terrible ways.

On the one hand, you have access to more people and opportunities than ever before in the history of mankind.

On the other, free...

Connectivity has changed selling in some wonderful, terrible ways.

On the one hand, you have access to more people and opportunities than ever before in the history of mankind.

On the other, free music, free apps and free content are teaching consumers to expect the world for free. Buyers can also price check products with one search, make a snap second decision based on one negative review and find a thousand of your competitors on Google.

How do you adapt to the new world of sales? How do you launch fresh services, grow existing accounts and develop new relationships with future clients?

The answer is surprisingly simple - you sell with hustle and empathy.

Empathy is understanding another person’s need and acting upon that knowledge. While simple , it requires intentionality, active listening and a plan of action.

Hustle is the application of your empathy. It is an act of focus, not frenzy. And concentrated hustle fills the needs of clients in an impactful way.

Two times New York Times bestselling author Jon Acuff teaches his proven approach to selling. With humor and relevant cultural insight, Jon will transform your attendees’ views of selling and a give a fresh, new view of sales performance.

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