Jon Acuff

Jon Acuff

  • NYT Best-selling Author
  • 4 Million Strong Blog Following
  • Media Contributor and Communicator
Finish: The Surprising Truth about Accomplishing Goals

According to a study conducted by the University of Scranton, 92% of resolutions fail.

That’s a staggering number considering how important goals are to companies.

You actually have a greater shot...

According to a study conducted by the University of Scranton, 92% of resolutions fail.

That’s a staggering number considering how important goals are to companies.

You actually have a greater shot of getting into Julliard in New York City to be a ballerina than hitting your next sales goal.

Or your next budget reduction.

Or your next widget production.

At every element of your work, goals matter. What if we could do some simple things to improve how often we finished what we started? What if we could complete the incomplete projects and tasks? What if we could get more done in a world of bottomless opportunities and endless distractions?

New York Times Bestselling Author Jon Acuff says you can. His new book “Finish” details easy changes you can make to your corporate culture to make sure everyone hits their goals. Some of the ideas are obvious. Some are counterintuitive. Some will surprise you, but the best part is they actually work.

How does Acuff know? Research, research and more research!
 
Jon suspected goal-completion was not luck or genetics. And he partnered with a university researcher to test what makes a person a CONSISTENT FINISHER instead of just a CHRONIC STARTER. The research team analyzed 900 people over a lengthy process. These are not just theories - these are principles built on analytics and research. 

The good news is, you can learn to finish. It’s not a natural talent some people have and others do not. It can be taught.

Ever have an employee, team member or department almost finish something? It’s time to learn what it really takes!

Starting is fun, but the future belongs to finishers.

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Do Over: Investing in the 4 Things that Every Great Business Needs to Navigate Change

The rate of change gets faster and faster each day. Technology is changing, ask the Flipcam and Blockbuster. Careers are changing, ask graphic designers who seemingly overnight had to learn how to...

The rate of change gets faster and faster each day. Technology is changing, ask the Flipcam and Blockbuster. Careers are changing, ask graphic designers who seemingly overnight had to learn how to design for a new online medium. Whole industries are changing, ask the hoteliers who suddenly find one million new competitors via the room-renting app Airbnb. Value systems are changing, ask millennials, 45% of which care more about workplace flexibility than salary.

Some companies will get stuck. When the New York Times asked, “Why didn’t Kodak create Instagram?” they were commenting on how easy it is for even successful companies to get crushed by the waves of change. Other companies will thrive amidst the turbulence.

Change is upon us and depending on how you approach it, it can be either overwhelming or an opportunity. The key is to see it for what it really is, a Do Over, a chance to reset. And if you want to navigate a Do Over, the best leaders in the world, running small businesses to massive corporations, know it takes four investments: Relationships, Skills, Character and Hustle.

The good news is, your business and your employees already have everything they need to make the best of a Do Over.

In fact, you’ve had it for years.

Sound like marketing hype? It’s not.

You already have each of those four critical investments, now it’s time to amplify them and apply them in a new way.

Why? Because your business is going to experience four real seasons of change:

You will hit a Ceiling and get stuck, requiring sharp skills to free yourself.

You will experience a Bump, unexpectedly running into a difficult market, requiring strong relationships to survive.

You will make a Jump, requiring solid character to push through the chaos launching something new always stirs up.

You will get a surprise Opportunity you didn’t see coming, requiring dedicated hustle to take advantage of it.

The good news is there are only four types of change you will face as a company. The great news is that there are simple, practical ways to get the most out of each.

Change is coming for all of us.

Get ready.

Get working.

Get stuck-proof!

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Hustle and Empathy: Two Surprising Sides of Sales

Connectivity has changed selling in some wonderful, terrible ways.

On the one hand, you have access to more people and opportunities than ever before in the history of mankind.

On the other, free...

Connectivity has changed selling in some wonderful, terrible ways.

On the one hand, you have access to more people and opportunities than ever before in the history of mankind.

On the other, free music, free apps and free content are teaching consumers to expect the world for free. Buyers can also price check products with one search, make a snap second decision based on one negative review and find a thousand of your competitors on Google.

How do you adapt to the new world of sales? How do you launch fresh services, grow existing accounts and develop new relationships with future clients?

The answer is surprisingly simple - you sell with hustle and empathy.

Empathy is understanding another person’s need and acting upon that knowledge. While simple , it requires intentionality, active listening and a plan of action.

Hustle is the application of your empathy. It is an act of focus, not frenzy. And concentrated hustle fills the needs of clients in an impactful way.

Two times New York Times bestselling author Jon Acuff teaches his proven approach to selling. With humor and relevant cultural insight, Jon will transform your attendees’ views of selling and a give a fresh, new view of sales performance.

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