“If you can’t lead you, please don’t lead me!” Self Leadership is the beginning point for Organizational Leadership. Cathcart’s best seller The Acorn Principle grows out of his psychological research coupled with cutting edge business strategy and shows people how to use the collective intellect of the organization to tap individual strengths and maximize motivation. He shows how to get people to embrace the “genetic code” of your organization.

Customer loyalty is to be given, not just received. If we want continuing business from someone, we must first be more loyal to them. UpServing, a term coined by Jim Cathcart, is about seeking to upgrade the level of satisfaction achieved at every contact point with the customers. This leads to larger purchases, less sales resistance, easier recoveries, and more repeat and referral business. But first it requires a different Mindset.