Jeff Fromm | Expert On Millennials, Generation Z And The Impact Of Purpose

Jeff Fromm

Expert On Millennials, Generation Z And The Impact Of Purpose

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Kansas City, Kansas, United States

Jeff Fromm
Featured Keynote Programs

Marketing to Gen Z
Tapping into Youth Culture Trends

Already one of the most powerful consumer forces in the market, Gen Z – born between 1996 & 2010 -- is driving a new era of empowered consumerism.

Understand how today’s teens and young adults are rewriting the rules for brand behavior through their “old school” values, new American pragmatism and desire to co-create the new rules of marketing.

Generation Z is a powerful consumer force in our market, with up to $143 billion in direct spending a year. Having internalized the lessons of the Great Recession, this generation blends the practicality and work ethic of older generations with the high ideals and digital prowess seen in youth culture. After looking at the unique characteristics of this cohort we call them -- Old Souls in Young Bodies™.

Audiences will take home:
1.) Key trends to watch
2.) Six Mindsets that will drive “brand level profit performance”
3.) Differences between Gen Z and other generations
4.) The role of Innovation in creating ongoing value

Driving Profits with Gen X & Baby Boomers Through Trends Started by Millennials & Gen Z

Jeff examines and dissects how the youth culture of today is directly influencing the attitudes and purchasing decisions of older generations.

Today’s consumers have new expectations. They are hyper- connected, content-consuming and more likely to bypass traditional forms of marketing and listen to their peers. Do you know how to find your next profit opportunity?

The Audience will take home new tools to identify and then capitalize on profit driving trends with tangible examples and “how to” ideas shared.

 Establish the Workforce and Culture You Deserve!

Your external brand is only as strong as your internal culture. 83% of managers are Millennials, and this cohort already accounts for the largest generation of employees, surpassing both Boomers and Gen X.

Jeff & his business partner, Amy Gwin, will lead a provocative presentation showcasing new employee engagement frameworks, taking the audience through a “mapping exercise” to help evolve today’s internal cultures for tomorrow’s demanding workplace.

Discover how Millennial and Gen Z employees approach collaboration, flexibility, and purpose, and have completely reinvented the values and environment of the modern workplace. Jeff and Amy will provide actionable insights to help brands understand how deeply this next-gen workforce will impact the future of how organizations and brands conduct business, both internally and externally.

Demystifying the Hype around Millennials

Uncovering Profit Opportunities in this Un- tapped Market. (For Financial Services)

The “underbanked” digital natives are poised to shake up financial services. The imminent growth of their own earnings and generational wealth transfer represent huge opportunities.

Jeff will walk through ways financial institutions​ can prepare now to become the trusted advisor and win lifelong business. ​Jeff will encourage attendees to ​re-think and re-align business strategies ​to best​ capture revenue critical to survival and success.

Purpose Driven Innovation & Driving Brand Love®

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. In this talk, we’ll look at the roles of both purpose and innovation — and why they are the two key strategies used by brands creating meaningful differentiation and have a competitive advantage that fuels both growth and profit.

Key takeaways:

Uncover why today’s modern consumer leans to brands whose values align with their own (the difference between a discerning vs disloyal consumer)
Gain step-by-step actions for building a strong purpose that resonates throughout an organization and beyond – and how this also impacts employee retention & boosts morale
Understand how purpose creates cultural conversations & societal benefits
Discover how the Purpose-Profit Loop™ can drive a virtuous cycle of profit and growth.

The Purpose Advantage

We are in a new era of brand building, one that’s evolving the rules of the market. This means it’s paramount you understand and align on how to differentiate your brand and drive revenue—brands with soul outperform their peer groups. But many brands still struggle to arrive at a brand purpose that will ignite the hearts and minds of customers and their workforce while honoring the brand’s history and reflecting its organic ethos. In this talk, you’ll learn how brands are using new business models to win the hearts and minds of their employees and consumers, as well as:

Understand the meaning of brand purpose
Define why this is matters and is crucial in today’s marketplace (improve customer loyalty, drive revenue and differentiate your brand)
Why Brand Purpose impacts profit growth
Discover traps & blindspots and how to avoid them

The Future Of Consumer Engagement
Leveraging The Millennial Mindset® To Grow Your Business

The jokes at the Millennials’ expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, your future depends on your ability to successfully connect with them—which goes far beyond having a Twitter account and a flashy advertising campaign. This presentation provides an enlightening look at a spend-happy consumers and a practical plan to build Brand Love™. KEY OUTCOMES & TAKE-AWAYS:
Uncover brand-new insights for marketing to Millennials and drive loyalty from both your consumer base and workforce alike.
Understand the impact of Millennial influence across generational lines and gain step-by-step tactics you can immediately apply to channel-based marketing plans.
Leave with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity
In this pivotal presentation, world-renowned consumer expert Jeff From will provide your audience with data-driven insights that drive results through authentic engagement—the foundation to future-proofing brands.

How To Market To Gen Z And Develop Customers For Life

By the end of the year, Gen Z will become the world’s largest and most powerful consumer force in the market. Connecting with these teens and young adults in ways that lead to growth and market shares will require real change, not just tweaks to a Millennial marketing plan. This program reveals surprising ways Gen Z is driving a new era of empowered consumerism, rewriting the rules of the market through their old school values and desire to co-create with their favorite brands. Companies and organizations that get this right create fans for life. Those that fail to understand this risk…everything. Key takeaways:
Leave with authentic strategies to get past Gen Z’s 8-second attention span to create genuine emotional connections that lead to Brand Love™
Understand why blatant advertising messages will bomb with these modern consumers as well as how to tap into contagious influencer marketing networks
Uncover how to create experiences to engage Gen Z in ways that impact consumers in every generation.
In this pivotal presentation, world-renowned consumer expert Jeff Fromm, will equip your team with innovative strategies to reach and engage this mobile-first and socially conscious cohort. The time to learn who Gen Z is and what they want is NOW—this is the way to do it.

The Purpose Advantage
Unlocking The Power Of Purpose For Your Brand (Workshop)

We are in a new era of brand building. As the rules of this era are being written, it’s paramount that event planners understand and align on how to differentiate their brand and drive revenue. In this crowded marketplace, meeting strong standards is the cost of entry. Many brands are struggling to arrive at a brand purpose that will ignite the hearts and minds of customers and their workforce while honoring the brand’s history and reflecting its organic ethos.

In this interactive workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, and pressure testing or evolving your brand purpose.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving brand strategic intent and improving customer preference and engagement.

This workshop helps attendees improve brand strategic intent, future state vision and marketing impact by teaching them:

The role that purpose plays in driving brand preference with customers and the resulting impact on business objectives
How to develop a brand purpose that will unite their organization in action and align their marketing communications efforts
This workshop helps attendees improve customer preference and engagement by teaching them:

How purpose can help brands connect with customers, improve engagement, and drive revenue inspiring the brand narrative and brand actions that are memorable and meaningful

Sales & Marketing Strategies to Thrive Through The Pandemic

Your employees & consumers are expecting more and looking at your brand values. In this talk we will review new strategic frameworks and best practices used by brands to navigate uncertain times.
An action plan based on an economy and consumer in recovery.
How to use brand empathy as a superpower to unlock your brand potential
Consumer culture trends to follow
The role of innovation
How to think about trust

2020 Has Changed Marketing Forever
Engage Gen Z

From an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands.
Why a neutral brand stance is a failing strategy
Barriers to Gen Z trust of your brand
New rules of purpose & sustainability for brands that are winning
Youth culture trends impacting food culture, tech culture, social media and more

Purpose & Sustainability will Drive Innovation

In today’s noisy market where savvy consumers have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. In this talk, Jeff Fromm will look at the roles of purpose & sustainability through the lens of innovation — and why they are two key strategies used by brands creating meaningful differentiation.
Understand the meaning of brand purpose why this is matters in today’s marketplace
Improve customer loyalty, drive revenue and differentiate your brand
Barriers to Gen Z trust of your brand
Leave with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity
Discover how we are in the first inning of a new era where brands integrate sustainability into their business models.
See how Wall Street is now paying attention

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Jeff Fromm

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