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Jeff Fromm

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Marketing to Gen Z: Tapping into Youth Culture Trends
Already one of the most powerful consumer forces in the market, Gen Z – born between 1996 & 2010 -- is driving a new era of empowered consumerism. Understand how today’s teens and young adults are rewriting the rules for brand behavior through their “old school” values, new American pragmatism...
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Driving Profits with Gen X & Baby Boomers Through Trends Started by Millennials & Gen Z
Jeff examines and dissects how the youth culture of today is directly influencing the attitudes and purchasing decisions of older generations. Today’s consumers have new expectations. They are hyper- connected, content-consuming and more likely to bypass traditional forms of marketing and listen...
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 Establish the Workforce and Culture You Deserve!
Your external brand is only as strong as your internal culture. 83% of managers are Millennials, and this cohort already accounts for the largest generation of employees, surpassing both Boomers and Gen X. Jeff & his business partner, Amy Gwin, will lead a provocative presentation showcasing new...
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Demystifying the Hype around Millennials
Uncovering Profit Opportunities in this Un- tapped Market. (For Financial Services) The “underbanked” digital natives are poised to shake up financial services. The imminent growth of their own earnings and generational wealth transfer represent huge opportunities. Jeff will walk through ways...
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