Jeff Davis
Biography

Orabrush's chief executive brings 23 successful years of experience in sales, marketing and general management at Procter & Gamble both in the U.S.A and abroad. Jeff's P&G experience spans several different product sectors including consumer-packaged goods, pharmaceuticals and beauty businesses in five countries in North America and Europe (USA, Canada, Germany, Czech Republic and Slovakia).

The broad and deep expertise he developed--from opening new markets in Eastern Europe in the early 90s to building a global business in the pharmaceutical industry in three countries to leading the integration of the international Wella company into P&G creating a new global Salon Professional Hair company in the beauty sector--will guide Orabrush to global leadership in the tongue cleaning category in the oral hygiene marketplace. Additionally, Orabrush's "Reverse Marketing Model," which leverages social media marketing platforms such as YouTube and Facebook to commercialize innovative products, is being touted as a disruptive new model for creating awareness and purchase both on and offline for consumer products. It has been recognized by the WSJ, NY Times, USA Today, Mashable, TechCrunch and ABC's Nightline.

In addition to his active business leadership, Jeff is working to influence positive change in industry and education. He serves as a board member of companies in a range of industries: teaching and collaborating with the David Eccles School of Business at the University of Utah to develop innovative hands-on curriculum and programs; helping to develop Ernst & Young's business advisory practice with top worldwide clients; serving as a member of the board of trustees for the Hale Centre Theatre delivering world-class live theatre; a board advisor to Munich, Germany based AMSilk, a leader in high performance materials including the industrial production of spider silk; and Jeff is also a member of the P&G Alumni Network Speaker's Bureau.

Jeff earned a B.S. in Marketing and a B.A. in German from the University of Utah. He is married, has 4 children and recently, after many years abroad, relocated from Frankfurt, Germany back to Salt Lake City, Utah following his retirement from P&G.

*In partnership with P&G Alumni Network Speakers Bureau.

The Reverse Marketing Model

How the social media revolution is disrupting traditional business methods.

Leading Change

Case study on P&G's acquisition and integration of Wella and lessons that can be learned

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Jeff Davis

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