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Jack Trout

Jack Trout

Co-Author of the Marketing Classic, "Positioning: The Battle for Your Mind"

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New York, New York, United States
About Jack Trout

Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind, Marketing Warfare, (updated in the 20th Anniversary edition), The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie's Wisdom, and Trout on Strategy. Following the Second Edition of Differentiate or Die, he wrote In Search of the Obvious. The Antidote for Today's Marketing Mess. His most recent book is Repositioning. Marketing in an era ...

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Based on books written. Tailored to specific audience on request.

Latest Book

Capturing Mindshare, Conquering Markets by Jack Trout
1 book Available View All

I want to personally thank you for speaking at our 2000 Spring Meeting in Phoenix, Arizona. Your presentation, "Differentiate or Die," was very informative and well received. Our members were grateful for your professional insight.

Gordon T. Hughes II, President/CEO - American Business Media

Your presentation on positioning was an important part of the meeting program. I believe it very successfully communicated what positioning is, why it is important, and how it should be (and shouldn't be) applied in real world business settings.

Michael Mehler - Novartis Pharma AG

Your contribution made this conference a successful event which was attended by nearly 400 Utah employers. Judging by the feedback we received both anecdotally and from our exit surveys, our attendees found your remarks and insights extremely beneficial.

Robert G. Gross, Executive Director - State of Utah Department of Workforce Se
3 speaker reviews for Jack Trout View All

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