
Jack Sims
Growing Small Business Into Big Brands
Reviews
Dear Jack:
Thank you very much for your keynote presentation at the NFBA 2007 Frame Building Expo. Many of our attendees expressed their highest appreciation for your presentation. The fact that you tailored your comments specifically for our group was highly appreciated.
Additionally, your breakout session on branding was very valuable. Members of our board of directors were quite pleased with the information you gathered and presented. One of our strategic goals is to help our members market and grow their businesses so we may grow our industry, and you helped many in your standing-room-only sessions discover useful ways to do just that.
Thanks also for providing articles to help generate interest before the convention. We also appreciate your willingness to write another article per our request. With more than 23,000 on our subscription list, we?re sure many people will get a lot out of your articles.
I really appreciated the fact that you were quite easy to work with throughout the months before our meeting, as well as during our meeting. I would highly recommend you to any construction-related trade association as a keynoter and seminar leader. Thanks for your help!
Sincerely,
John Fullerton
NFBA Vice President
John Fullerton, National Frame Builders Association
"Jack, thanks for the great job you did speaking to our dealer group on the subject of branding. Your insights and experience opened their eyes to what a brand really means and how to promote it. We look forward to having you back next year".
Andy Smith, Harley-Davidson/Buell
?Jack took a year-old, faltering product launch plan and retooled the national TV advertising, brand identity, packaging, consumer promotion, trade promotion -- even the sales force presentation materials. He successfully revived the product launch, gained new distribution in several national retail chains, and provided comprehensive marketing guidance. The results? We grew from $5 million to eventually over $50 million in annual sales!?
Larry Swensen, Vice President, Polaroid