I want to personally thank you for speaking at our 2000 Spring Meeting in Phoenix, Arizona. Your presentation, "Differentiate or Die," was very informative and well received. Our members were grateful for your professional insight.
Gordon T. Hughes II, President/CEO
American Business Media
Your presentation on positioning was an important part of the meeting program. I believe it very successfully communicated what positioning is, why it is important, and how it should be (and shouldn't be) applied in real world business settings.
Michael Mehler
Novartis Pharma AG
Your contribution made this conference a successful event which was attended by nearly 400 Utah employers. Judging by the feedback we received both anecdotally and from our exit surveys, our attendees found your remarks and insights extremely beneficial.
Robert G. Gross, Executive Director
State of Utah Department of Workforce Se
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