Call it business development synergies, joint ventures, partnering, or strategic alliances... there is truly strength-in-numbers! This highly interactive keynote educates and motivates companies of all sizes (entrepreneurial, second tier, mid-size, multi-national) on the importance, power and viability of alliances. After all, we are fast-moving into 'The Age of Collaboration.'

There is one constant in life (and business)... change! Change is not new. What is new is the incredible speed of change. Industries, companies and careers have gone from 'distinction' to 'extinction' because of their inability to adapt, adjust and master change. This session offers a high-content, high-energy, 'hands-on' approach to embracing as well as capitalizing on change in business building.

Products are consumed. Brands are purchased. In our branded world, we make Xerox copies, blow our nose in Kleenex, snack on Jell-O, relax in the Jacuzzi and cover wounds with Band-Aids. From Nike on our hats to Tommy on our shirts to Swatch on our watches and Starbucks in our cups, branding is critical to business development. This session focuses on the philosophy, strategy, guiding principles and 'best practices' to create, build, maintain and manage brand success.

This energetic speech (and workshop) focuses on challenging conventional wisdom. Targeting the fourteen greatest 'myths' in marketing (i.e., 'Bigger Is Better,' 'Close Enough Is Good Enough,' 'The First One In Wins,' 'It Won't Happen Here,' etc.), participants learn from history (the 'misses') and gain a well-defined understanding of 'the compelling imperatives' for success in a complex, highly competitive business climate.

We live in a branded world. This high-energy, interactive session educates and inspires audiences about the single most important brand in their lives... their very own "brand you." There is nothing more important than nurturing one's own personal brand. This session takes the precepts and disciplines of corporate, product and service branding and applies them to the individual. Brands, as well as people, need to stand for something... need to be extended... and need to be cared for. Managing Brand You, the speech...
the workshop... the seminar... can also be bundled with an autograph session of Ira's new book Managing Brand You, written with Coca-Cola President, Jerry Wilson.